More selected projects

All Posts in Print

January 20, 2018 - No Comments!

Red Bull Timelaps

Last year I was lucky enough to work on a number of projects with drinks brand Red Bull. The first one to go live was the branding and visual identity for Red Bulls first foray into road cycling, Red Bull Timelaps. The event saw teams of 4 battle it over a 25 hour endurance race on 28th October 2017 at Great Windsor Park as the clocks went back (that's where the extra hour came in).

Whilst I put together a full case study here are a few shots from the event for which I was lucky enough to attend. It was a great day and night all round and everyone seemed to enjoy it. The weather even held out which, for an outdoor event in October is amazing!

 

Participants compete during Red Bull Timelaps in Windsor Great Park, London UK, on October 28, 2017

 

 

 

 


August 1, 2017 - No Comments!

I’m freelance and available for hire!

So after; two enjoyable years at LOVE, two years before that leading the JD Sports digital creative team, three fantastic years at advertising agency TBWA and four years before that working in various small studios, I am now available to hire directly for all your graphic design, art direction, brand and digital design needs.

If you would like to get in touch to discuss a potential project all my contact details can be found here, I would love to hear from you!

May 11, 2017 - No Comments!

The Roses Creative Awards 2017

Following on from the previous weeks D&AD wins, I attended the Roses Creative Awards ceremony where the Jacamo brand book scooped three more awards.

Gold award in “Corporate / Promotional Literature".
Silver award in “Typography”.
Gold award in “Illustration”.

Shout out to Peruvian based British illustrator Bloodsausage.

I should probably get the work into a case study and put it on my site, in the mean time check it out here.

May 11, 2017 - No Comments!

D&AD – Pencils


I'm proud to have been involved in the Jacamo re-brand project which last week won 2 pencils at the D&AD awards in London. The 'Real-Man Manual' took away two pencils - a graphite for 'Brand Expression for Print' & wood in 'Branding'.

Congrats to the whole LOVE Jacamo team; Gary, Rory, Laffers, Pat and Myers.

About the project and re-inventing the Jacamo brand.

We knew we needed to raise brand awareness for Jacamo but, at the same time, consider how we could shift opinions of those who had negative, and often unfair, perceptions of what Jacamo was all about. Fundamentally, it’s great-fitting and stylish clothes for men.

From sizes S to 5XL, Jacamo offers clothes for every man. Well, every real man. And real men aren’t that keen on the frills and fuss when it comes to shopping. So we created a brand that offers a shopping experience for men who want to look and feel great without any of the
hassle. Our brand proposition was born – Jacamo. Outfitters For The Real Man.

The Jacamo Real-Man Manual

We created the ‘Jacamo Real-Man Manual’ to lay down in black and white (literally) all those nitty-gritty details of the brand’s reinvention. The manual combines our new, humorous tone of voice with a series of comical illustrations to create a brand book that inspires and entertains in equal measure. Used as both an internal rallying cry and an external opinion changer, the book has served as a catalyst for a year of change at Jacamo.

View the project here, whilst I get round to adding to the work section.