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February 16, 2024 - No Comments!

Northern Digital Awards

It was great to be nominated for a couple of awards at the recent Northern Digital Awards, including best integrated campaign for my Sussex Modern campaign. Unfortunately didn't walk away this time with any gongs but it was a great evening.

 

 

The awards celebrate digital and marketing campaigns, websites, apps, software, tech and of course the incredible agencies and teams that invest innovative thinking, creativity and passion into their work and region.

September 22, 2023 - No Comments!

Red Bull Gaming Sphere campaign & packaging

It was nice surprise last week to walk into a local neighbourhood food store and see the Red Bull Gaming Sphere logo being used to front Red Bull's latest campaign. I worked on quite a few event and activation identities when I was freelancing but I'd never seen any work grace the iconic packaging!

 

 

 

September 21, 2023 - No Comments!

Sussex Modern campaign, arriving soon!

Excited to share this project created at Serotonin for Sussex Modern properly soon, as it's been a labour of love for a most of the summer! A massive campaign psychedelic cut-n-paste DIY key visuals, soon to be featuring aceross OOH, digital and even wrapped around it's own bus!

A nice little article gone out in the Guardian newspaper today, with the rest of the campaign launching soon.

Watch this space, all aboard...

January 31, 2023 - No Comments!

Pt1: New Brand Project Initialising…

 

My Creative Director and Serotonin co-founder Clair Heaviside, and I, had a great day getting to know our newest client and their employees last week. We both left feeling energised and excited to start working with them.

January 31, 2023 - No Comments!

Culture Club

It’s the last Friday of the month, and that means Culture Club!

✅ Two slides
✅ Two things
✅ Two minutes

Something you've done. Something you've seen. Somewhere you've been.
Everyone in the agency, has two mins (max) to share a couple of cool things.

That’s it.

Then we all go to the pub/home/wherever our Friday and weekend takes us, having learned a bit, and feeling inspired.

This is the Culture Club.

January 31, 2023 - No Comments!

Oceans Alive: Rebrand

Full case study is on the way but in the mean time here's a little overview of my first project at SEROTONIN.

A new brand proposition, a rebrand, website redesign and total photography overhaul to give Oceans Alive a new purpose to head into 2023 with.

Oceans Alive. Supported by Science.

June 3, 2022 - No Comments!

adidas Solarglide – LDN Oxford Street

This was a fun one, creating an in-store running activation and retail experience to launch the latest adidas Solarglide running shoe, in the adidas London Flagship store on Oxford Street.

 

I created a sprint game where consumers tested themselves (and the shoe) in a race - fastest feet first! Smart phone integration allowed for campaign extensions and friendly rivalries to form across social as well as in-store.

March 16, 2022 - No Comments!

NBA All Star Weekend – Reebok VIP Launch Event

The Bok Door - Welcome to the future.

Just before Christmas I received a truly exciting brief from Reebok that really had the whole team busy right up to Christmas and then into the new year.

Our biggest budget activation to date with a whole host of VIP's and exciting ideas flying around - it was all hands on deck to turn our pitch around on time and move super quickly with just 6 weeks to turn mood boards into reality.

Leading the pitch creative team we worked up and presented routes on the last day before the Christmas break. We really wanted to celebrate Reeboks basketball heritage and really hero them coming back into that arena going forwards (now they're under new ownership).

We did this be looking forwards into the brands future by transforming a space into a retro 90's Reebok store and turning the back 'staff room' door into a gateway into 'The Future' of Reebok activation space. No stone was left unturned when finding truly creative ways to make this event stand out and really help Reebok connect with it's consumers, VIP's and stakeholders.

From 90's style jeopardy games shows, to customisation stations with bespoke Reebok fonts, to Shaquille O'Neill's very own Wreck-Reation room complete with blow up couches and retro Shaq-Fu computer games and Dee Brown's famous 'No Look Dunk' slam contest.

The event put Reebok on the map during All Star weekend 2022 with people coming from across Cleveland and the US to blag their way onto the most exclusive guest list for the weekend and get involved in the action.

We were joined by many of Reeboks key directors, account contacts and some legendary VIP's including Big Shaq himself, Allen Iverson aka The Answer, Dee Brown, Myles Garrett and a host of other big names from the NBA All Star Weekend.

The event smashed all targets, by selling out twice and getting more people through the door than promised, the clients were super happy with the outcome with praise coming  from across Reeboks retail, global basketball and procurement teams.

A huge thanks to everybody involved in this iconic event!

You can read a mega review from Sneaker Freaker here

December 17, 2021 - No Comments!

Reebok x Keith Haring

A really cool project to work and lead on... a collaboration between an iconic brand and legendary artist. Below are a couple of the social stories, followed by a couple of key visuals. Each release in the pack has its own narrative relating to each release and the artwork it is inspired by - through the creative concept which turners the consumer into artist and brings the life in front of your eyes, with the shoe becoming part of the process that inspired it.

 

 

 

 

 

October 3, 2021 - No Comments!

Reebok x Jelly Belly

If you need your shoes with a side of sweetness, look no further than the Reebok x Jelly Belly collaboration that’s coming your way!

The bold and brightly coloured footwear pays tribute to vibrant Jelly Belly flavours and even features scented silicone soles! Our key visual creative takes this twisted cocktail of flavours (sweet, savoury and sickening!) and bring the footwear to life with 3D characters created from the beans that inspired the shoe. The Resulting action is a visual and interactive interpretion of that cocktail through the lens of lockdown and the skillls, tricks and hobbies we've all picked up along the way!

This is includes the party mix, home DJ, the super sour cocktail and its body contorting effect on the new super flexible yogi.

August 20, 2021 - No Comments!

Reebok x END – Zig Kinetica ‘Jupiter’

Immerse yourself in the beauty of the solar system and the extra terrestrial store take-over created for the END. x Reebok "Jupiter" drop. It's the closest thing you'll get to the Milky Way!

The takeover featured an in store lunar campsite, intergalactic planetary launch zones as well as window takeovers of London, Newcastle and Glasgow stores.