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Brief.
Launching the adidas Solarglide 5 running shoe with a best in class retail experience that is a both a sharable and fun experience that engages and inspires the local adidas LDN running community as well as the casual and tourist shoppers alike.
Agency.
IMA-HOME
Client.
adidas
Role.
Design Director leading the creative for the activation areas and working with the IMA creative team to lead, direct and create the wider retail experience.
