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Agency.
IMA
Client.
Reebok Classic
Background.
With an extensive history in sporting goods spanning several decades, I was briefed to launch the return of Reeboks pinnacle “Reserve” collection, which honors some of its most iconic silhouettes as well as introducing new ones.
Role.
Working with the Reebok sneaker designers, product development team and marketeers and a supporting team at IMA I took my role as Design Director and lead creative to develop the creative process from start to finish.
THE RESERVE
The Reserve is back for a second season. Reeboks premium collection of classic archive pieces re-imagined and faithfully reproduced for the sneaker afficiando.
For the 2022 collection we see the timeless and forward thinking silhouettes rising up out of the archive and into the modern world we all inhabit today.
AN INSTANT CLASSIC IS BACK
