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Background.
A brand campaign to launch Red Bull's Amaphiko academy series in the UK with an OOH series of key visuals and series collateral.
Client.
Red Bull
Role.
Freelance project, I was the sole creative working directly with the client from the outset, creating key visuals for the three UK host cities.
RED BULL AMAPHIKO
AN OOH LAUNCH CAMPAIGN ACROSS THREE UK CITIES
FOR PIONEERS, CHANGE MAKERS AND INNOVATORS
The Red Bull Amaphiko Academy is a launchpad for grassroots social entrepreneurs - those pioneers, change makers, innovators - who use their talent, creativity and energy to make a positive change in their corner of the world in a sustainable way. Over the course, participants receive inspiration and mentorship, as well as the practical skills and tools needed to take their projects to the next level.
Afterwards, they team up with a one-on-one mentor and together they develop business, personal and strategic development plans that they bring to life over the following 18 months. Started in 2014, the Academy has been hosted in South Africa, Brazil and the USA, now for 2019 it's landing in the UK.
THE FUTURE BELONGS TO THOSE WHO DARE
*ALL IMAGERY COURTSEY OF RED BULL CONTENT POOL - VARIOUS PHOTOGRAPHERS
SPARKING THOUGHTS, GENERATING IDEAS,
CREATING CONNECTIONS IN THE BRAIN.
IF YOU ARE TO BECOME AN AMAPHIKO CHANGEMAKER,
HOW ARE THOSE THOUGHTS AMPLIFIED,
HOW DO YOU THINK DIFFERENTLY?
THE WORLD IS DRIVEN BY INVENTIONS FROM BRILLIANT MINDS WHO DARE TO PUSH THE BOUNDARIES
AND TAKE THE LEAP TO CONVERTING THEIR DREAMS INTO GROUND-BREAKING INNOVATIONS.
WHETHER IT’S IN FASHION, MEDIA OR SCIENCE AND TECHNOLOGY, THE SUCCESS STORIES WE HEAR TODAY
ALL HAVE ONE THING IN COMMON - THEY BEGAN WITH A VISION.
