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Brief.
Create a campaign to launch the Reebok x Candy Land capsule collection.
Agency.
IMA
Client.
Reebok Classic
Hasbro
Role.
As Design Director and lead creative, this was a super fun project to be involved with. Colliding two very different worlds together in a fun and energetic way.
I lead the project from start to finish, from pitch concept, scamps and design, working with our in-house illustrator and redrawing both classic and newly created assets from both brands. Supported by the talented IMA creative & CS teams.
REEBOK X CANDY LAND
WHERE CANDY RULES
Start down the “magical” road and step into “sweet” street surprises as Reebok and Candyland combine in a drop as sweet as the famous US boardgame.
Featuring the retro illustrations from the game, we see Mally Mallo and Giggly Gumdrop take to the RBK basketball court and then dance their way along the rainbow road through the Peppermint Forest, the Lagoon of Lord Licorice and Princess Frostine’s Ice Palace!
Choose your sweet silhouette and let your imagination soar
as you make your way to King Kandy’s Castle for the win!
Step into Candy Land...
