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Brief.
A limited edition football boot collaboration between adidas and Swarovski - diamond studded Preds. Unreal.
The brief called for a retail takeover in the flagship adidas Oxford Street London store to launch and celebrate the £300 badboy blingers!
Time to Shine bright, stand out, play the occasion. Cashmere jumpers for goalposts anyone?
Agency.
IMA-HOME
Client.
adidas
Role.
Working as Design Director and creative lead for this adidas Flagship retail takeover.
ALL THAT GLITTERS
Real diamonds hang suspended from the ceiling,
glinting in the light and framing the boots.
The boots are displayed proudly in a musuem-esque display case,
on display for all to see, like the crown jewels they are.
The display case is filled with chiseled lighting that inspired by
cut Swarovski diamonds, elevating the experience, adding theatre and drama.
