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Background.
Create the visual identity for Red Bull's first extreme beach assault-course race event, Quicksand.
Client.
Red Bull
Role.
Freelance project, I was the sole creative working directly with the client from the outset, on the intial brand identity creation and established the direction for the final event deliverables.
RED BULL QUICKSAND
"THE TOUGHEST MILE YOU'LL EVER RUN"
Red Bull Quicksand could be the most challenging mile you ever run.
Competitors will push through the sand in an energy sapping knockout format, with rounds, semi-finals, and finals.
On top of the obvious challenges that come with running on sand (runners expend 1.6 times more energy on sand than running on a road surface) – the course is filled with all kinds of sandy climbs, giving competitors a full examination of endurance, acceleration, and bursts of speed.
I worked with Red Bull on the initial brand visual direction, identity and key visuals for the initial events. The Series now takes place with events around the globe, from the UK to South Africa.
*ALL EVENT IMAGERY COURTSEY OF RED BULL CONTENT POOL - VARIOUS PHOTOGRAPHERS
IDENTITY CONCEPT DEVELOPMENT
SOME OF THE EARLY WORK WHICH WENT ON TO INSPIRE THE FINAL LOOK AND FEEL ACROSS VARIOUS TOUCHPOINTS
Will you taste glory and make it back to solid ground or will you sink without a trace?
You can’t move, you can’t breathe, are you in over your head?
When all those are sinking around you, do you have what it takes it rise above the sand and go for glory?
The harder you fight, the deeper you sink.
