Shift preconceptions of Jacamo, create a brand new look & feel and establish a credible and engaging brand story - that was the brief given to LOVE.
We knew we needed to raise brand awareness for Jacamo but, at the same time, consider how we could shift opinions of those who had negative, and often unfair, perceptions of what Jacamo was all about. Fundamentally, it’s great-fitting and stylish clothes for men.
From sizes S to 5XL, Jacamo offers clothes for every man. Well, every real man. And real men aren’t that keen on the frills and fuss when it comes to shopping. So we created a brand that offers a shopping experience for men who want to look and feel great without any of the hassle.
Our brand proposition was born – Jacamo. Outfitters For The Real Man.
Freddie Flintoff is more than just a pretty face for Jacamo: he offers his own range of clothes too. We wanted the ‘Flintoff’ brand to reflect the man - stylish, contemporary, and manly.