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Shift preconceptions of Jacamo, create a brand new look & feel and establish a credible and engaging brand story - that was the brief given to LOVE.

We knew we needed to raise brand awareness for Jacamo but, at the same time, consider how we could shift opinions of those who had negative, and often unfair, perceptions of what Jacamo was all about. Fundamentally, it’s great-fitting and stylish clothes for men.

From sizes S to 5XL, Jacamo offers clothes for every man. Well, every real man. And real men aren’t that keen on the frills and fuss when it comes to shopping. So we created a brand that offers a shopping experience for men who want to look and feel great without any of the hassle. 

Our brand proposition was born – Jacamo. Outfitters For The Real Man.

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Re-brand Team.
Senior Creative Director: Chris Myers
Creative Head: Rory Sutherland
Creative: Ben Topliss
Creative: Ben Pritchard
Account Manager: Jon Tahana

Brand Book Team.
Senior Creative Director: Chris Myers
Creative Head: Rory Sutherland
Creative Head: Gary Toal
Senior Creative: Andy Lafferty
Creative: Ben Topliss
Account Manager: Jon Tahana

Awards.
1x Wood D&AD Pencil, 2017
1x Graphite D&AD Pencil, 2017
3x Roses Creative Awards, 2017

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Website Team.
Senior Creative: Andy Lafferty
Creative: Ben Topliss

Photography Team.
Senior Creative Director: Chris Myers
Creative Head: Rory Sutherland
Creative: Ben Topliss
Account Manager: Alistair Hitchen

Photographers.
Over a series of several shoots and campaigns for Jacamo,
we have worked with some excellent photographers:
Tom Cockram
Jack Johnstone
Jane Stockdale

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Freddie Flintoff is more than just a pretty face for Jacamo: he offers his own range of clothes too. We wanted the ‘Flintoff’ brand to reflect the man - stylish, contemporary, and manly.

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Flintoff by Jacamo Team.
Senior Creative Director: Chris Myers
Creative Head: Rory Sutherland
Creative: Ben Topliss
Account Manager: Alistair Hitchen
Photographer: Jane Stockdale

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