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Background.
Launch the collaboration between an iconic TV show that celebrates inclusivity and togetherness with a brand famous for its own pioneering approach to diversity, with a keyvisual lead global campaign.
The collection features a unique collectable set of boxes where they all join together to form the giant megazord, as the characters do in the show.
Agency.
IMA
Client.
Reebok Classic
Hasbro
Role.
Design Director and lead creative. I lead the project from start to finish creating a two-fold global campaign, releasing over two different drops which celebrate the franchise.
REEBOK X MIGHTY MORPHIN' POWER RANGERS
APPROACH
With no IP to work with we decided to take an illustrative style referencing both the graphic novel origins of the show as well as the “shonky” DIY aesthetic of the those early megazord battle scenes - think crash zooms and grainy 90s TV special effects. This was our vehicle to hero the collectable nature of the drop and use the boxes as our lead protaganists - and really celebrate the collectable nature of the pack, the idea of stronger toagther and shine a spotlight on the incredible product.
