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Brief.
A new silhouette in the ever evolving adidas ZX series. The ZX is historically a running shoe but now it’s crossed over into lifestyle and is an iconic shoe for sneakerheads. I was given the brief to lead the creative team in creating the launch campaign the new ZX_750_HD shoe for JD sports.
Project Overview.
A new arrival to the ZX World. The new silhouette emerges as the result of an electrical storm, a product of the surrounding world - only now in HD.
Agency.
Intermarketing
Client.
adidas Originals
Role.
Working as Design Director and lead creative. I took ownership and lead of what was a project with a tight turn around and budget, seeing it through from brief to delivery, leading both the 3D and motion teams as well as the design.
