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Background.
This was an incredibly tight turn-around project, with only two days and weekend before the pitch at lunchtime in Amsterdam on the following Monday. The project was lead by me, with support from one designer and additional input from the digital and motion teams. I reported into Creative Diretor Mark Harris.
Brief.
Create a 360 Europe-wide campaign for the new adidas Originals shoe, the Ozweego - for Footlocker. The campaign should have a local community focus.
Strategy.
Based on insights from the strategy department I created the strategy and setup for this project. The strategy was founded on the Footlocker core Gen-Z consumer and how their life orbits around their digital lives - their online communities.
