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Brief.
Create a campaign to launch the Reebok x OFFSPRING Workout 'ICE' and celebrate the Community that created it.
Agency.
IMA
Client.
Reebok Classic
OFFSPRING
Role.
Design Director and lead creative. I lead the project from start to finish from the initial concept creation, working with both OFFSPRING and Reebok clients to create a retail launch activation, retail tools and lookbook photoshoot. Look imagery shot by prominent OFFSPRING community members.
REEBOK X OFFSPRING
OFFSPRING COMMUNITY WORKOUT ‘ICE’
Celebrating everything community with the
Reebok x OFFSPRING Workout ‘ICE’ collaboration.
Creating the campaign concept art direction, activation creative and retail tools that brings OFFSPRINGS limited edition of the Workout Plus ‘Ice’ to the consumer.
CONCEPT OVERVIEW
The idea was for this shoe to give you the feeling of those good old memories and whilst you wear it, to make new ones.
Whether it was in the park, at the skate rink or just hanging out in the community, Reebok’s rich historic heritage has always been present, and representative of UK culture through the years.
