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The brief, briefly.
Increase the reach of International Womens Day to a wider global audience, with a new approach which celebrates the achievements of women, whilst embracing and mobilising men. Do this by moving away from an outdated and cumbersome house-style, to a more progressive, accessible and flexible identity. Show how this new brand approach can be applied.
Background.
An internal quickfire identity exercise, to create an iconic brand mark for International Women's Day. Undertaken in less than a single day, hence the rather crude execution but I think that adds to the DIY and all-inclusive nature of movements such as these.
Client.
Internal
Agency.
Squad
Role.
Freelance Senior Brand Designer
