![Reebok – NBA All Star Event [2022]](https://i0.wp.com/bentopliss.com/assets/2022/03/Project_panel_480x328px__0007_ALLSTAR.jpg?fit=480%2C328)
![Reebok x Jurassic Park [Pitch]](https://i0.wp.com/bentopliss.com/assets/2022/03/Project_panel_480x328px__0006_JP.jpg?fit=480%2C328)
Background.
Launch the collaboration between an iconic and cult brand, famous particulalry for its 90s high energy and loud styling and a basketball product equally famous for its 90s heritage, with a key visual lead global campaign.
Agency.
IMA
Client.
Reebok Classic
Hasbro
Role.
Design Director and creative lead,
I absolutely loved this project, from pitch win all the way through to completion
Working with, alongside and leading the talented IMA creative team we created an impactful collaboration campaign which
brought two celebrate brands to life in a retro and nostalgia filled dream world.
REEBOK X NERF
IT'S REEBOK OF NOTHIN'
Nicknamed internally as the Madison Square bedroom, this is where last second buzzer beaters and downtown duvet dunks are more than a teenage dream!
