The Campaign Idea.
The new Umbro Velocita3 boot is built to outrun, out-weave and outhink the opposition. This is not just speed in a straight line, this is multi-directional speed. So, step into the Velocita3 and make sure you...
DON'T GET CAUGHT
Alongside the event, a series of bold typographic fly-posters were created around the various performance aspects of the Velocita3.