Project overview.
Create a key visual and moodfilm
to promote Johnnie Walker
Platinum Label around the world.

Client.
Johnnie Walker.

Agency.
LOVE.

Team.
Executive Creative Director: Dave Palmer
Senior Creative Director: Chris Myers
Creative Head: Chris Jeffreys
Senior Creative (Copy): Patrick Harvey
Creative: Ben Topliss


Account Director: Kate English
Account Manager: Holly Bee
Photographer: Owen Silverwood
Stylist: Annette Masterman
Retouch, motion graphics & VFX: Happy Finish

Introduction

We discover a bottle, hidden in the rockface like precious platinum ore.
A rare treasure which has previously been hidden from the world.

Our hero bottle glows, partially embedded in a rock face with layers of beautiful crystal minerals surrounding it. It tells the liquid stories of the blend; its rich flavours, vivid intensity, deep smokiness, supreme smoothness and complexity.

A treasure to be discovered...
...18 years in the making.

The Process.

This project took a lot to put together, from the initial scamping and concepting stage, through to the building of rock set. A giant crystal geode was cut open, with bits cut away and stripped down so that it could be lit, have dry ice and exploding elements fired through it. Everything for the film and stills was captured in camera, just like on the Gold Label campaign, Owen and his team smashed it.

Check out some of the project development below.

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Stills.

After 6 months of hard work, the below shows the final finished visual. I love the incredible texture to the rock surface and the depth and detail within the crystals, amazingly all captured in camera. 

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