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REEBOK X JELLY BELLY
Brief.
Create a global campaign to launch the Reebok x Jelly Belly capsule collection.
Agency.
IMA
Client.
Reebok Classic
Jelly Belly
Role.
Design Director: Ben Topliss
Senior Creative: Josh Beeson
Creative Director: Josh Baker
Senior Designer: Stuart Johnston
3D - IMA 3D Team
Account Director: Lucy Tant
REEBOK X JELLY BELLY
CAUTION, THINGS ARE ABOUT TO GET VERY JELLY!
STEPPING INTO A BOLD, BRAVE WORLD
OF FLAVOR AND SELF-EXPRESSION,
WHERE EVERYWHERE IS A STAGE
AND SERIOUS EYE CANDY DOESN’T HAVE TO BE SERIOUS.
IT’S OKAY IF YOU DON’T LIKE IT... NOT EVERYONE HAS GOOD TASTE.
BUT TRUST YOUR SENSES.
AND GET READY FOR SOME SWEET KICKS.
BECAUSE YOU NEVER KNOW WHERE THEY’LL TAKE YOU.
REEBOK X JELLY BELLY
