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Background.
Create the visual identity for Red Bull's first digital event space and e-sports gaming hub.
Client.
Red Bull
Role.
Freelance project, I was the sole creative working directly with the client from the outset, on the intial brand identity creation and established the direction for future comms.
RED BULL GAMING SPHERE
"THE LARGEST PUBLIC ESPORTS STUDIO IN THE UK"
Red Bull Gaming Sphere. A content studio, tournament venue and creator space for the gaming community in the heart of East London, as well as around the world including, Stockholm and Tokyo.
I worked on the branding and identity for the Gaming Spheres several years ago when they were first developing their gaming and e-games concept and strategy. This was following on from a number of the other Red Bull identities I created for them.
The Sphere regularly hosts tournaments, bootcamps and workshops, enabling professionals, amateurs and fans to level up their game.
*ALL IMAGERY COURTSEY OF RED BULL CONTENT POOL - VARIOUS PHOTOGRAPHERS
IDENTITY CONCEPT DEVELOPMENT
360 DEGREE ACTION, BUZZING ENERGY LEVELS, VIVID GAMEPLAY COMBINE
Below shows some of the concepts and themes explored which went on to inspire and the final logo lockup
