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Brief.
Create the launch campaign for the adidas Superstar trainer release for JD Sports.
Deliverables included OOH key visual(s), as well as instore and online experiences.
Agency.
Intermarketing
Client.
adidas Originals
Role.
Working as Design Director and creative lead alongside and alternating with fellow Design Director Ed Chandler for this JD Sports focused release.
We know Gen Z are a diverse audience who don’t want to be defined; who are keen to seek new experiences through friendships.
Through our Explorers Unite campaign we spoke to these needs, with a rallying cry to never stop exploring, re-defining yourself, seeking out your world, your style, and your personal limits.
The campaign celebrated the many forms of exploration from music and art to style, culture and the outdoors. Each area was represented by one of our six explorers including Manchester’s very own urban artist Aitch.
