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Brief.
Bring the Miami heat to a fashion lookbook for the Reebok x Prince summer drop.
Agency.
IMA
Client.
Reebok Classic
Prince
Role.
As Design Director and IMA Reebok brand guardian I got the privelege to lead the campaign from a creative perspective, working alongside Prince tennis CEO and creative director, Dave Grutman, shooting in his and Pharrell's (shameless name drop) new Miami hotel.
Shot by Grams.
A WORLD OF ENDLESS COLOR AND BLISSED-OUT ENERGY.
WHERE YOUNG PEOPLE WHO LIVE INDIVIDUALLY AND INFLUENCE COMMUNALLY,
CAN STYLE THEMSELVES IN A WAY THAT’S UNIQUELY THEM.
SEEKING CLASSICS THAT SPEAK TO THEIR MOMENT.
BECAUSE COOL MEANS NOT TAKING THEMSELVES TOO SERIOUSLY
OR WORRYING WHAT ANYONE ELSE THINKS.
REEBOK VS PRINCE
REEBOK X PRINCE
WHEN THE HEAT COMES, SO DO WE.
WHEN THE SUN PLAYS, WE PLAY.
SINCE WHEN DOES IT MATTER WHAT ANYONE ELSE THINKS?
WE’RE BRINGING THE HEAT
