I recently created the new identity and event key visual for the annual basketball memorial tournament in honour of Haris Charalambous who tragically died at the age of 21 while training with his NCAA Division 1 Toledo University team in October 2006.
The tournament regularly attracts some of the best teams in Britain, Europe and the United States.
Past winners include the national teams of England, Ireland and Germany, US college sides Proctor and Tilton Prep, British academy Charnwood College Riders and European club sides CB Cornella (Spain) and Breitengüßbach (Germany).
The event also features some of the game's exciting talents, such as Terance Mann, who was part of the victorious Tilton team in 2014 and recently helped Florida State to the Elite Eight in the NCAA Championship.
Whilst this was not something I worked on directly, but having spent 18 months working closely with the Jacamo team (whilst I was at LOVE), working on the rebrand and creating all their seasonal brand guides for this period it was nice see that they were taking the guides on themselves and creating good solid content on their own.
Whilst there is nothing ground-breaking in terms of idea or application here, it's a long way from where they used to be with Johnny Vegas.
It was also nice to see the tv campaign lead with a line written be me. #winterwrapped
Last year I was lucky enough to work on a number of projects with drinks brand Red Bull. The first one to go live was the branding and visual identity for Red Bulls first foray into road cycling, Red Bull Timelaps. The event saw teams of 4 battle it over a 25 hour endurance race on 28th October 2017 at Great Windsor Park as the clocks went back (that's where the extra hour came in).
Whilst I put together a full case study here are a few shots from the event for which I was lucky enough to attend. It was a great day and night all round and everyone seemed to enjoy it. The weather even held out which, for an outdoor event in October is amazing!
Participants compete during Red Bull Timelaps in Windsor Great Park, London UK, on October 28, 2017
A full case study to come once everything has fully launched, but in the mean time it was a real pleasure to work on the rebrand and redesign of the JW Lees Brewery portfolio of beers whilst freelancing at Manchester agency Squad.
Working alongside Squad Creative Director David Barraclough, with Manchunian master typographer Daren Newman we created a suite of beers that each tell their own story in a different way and brings them right up-to-date, whilst still retaining an element JW Lees heritage.
It was a great project to be involved with and I look forward to sharing more of the project once its fully out in the wild.
So after; two enjoyable years at LOVE, two years before that leading the JD Sports digital creative team, three fantastic years at advertising agency TBWA and four years before that working in various small studios, I am now available to hire directly for all your graphic design, art direction, brand and digital design needs.
If you would like to get in touch to discuss a potential project all my contact details can be found here, I would love to hear from you!