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All Posts in Digital
Shot around a year ago in Boston with then Celtics NBA player and now San Antonio Spurs hero, Josh Richardson. The campaign for Reebok Pump Omni has made a surprise return to the big screens of Times Square after originally displaying in the famous square back in January.
Spotted by my main man in New York and shot by his main man, Grams.
This was a fun one, creating an in-store running activation and retail experience to launch the latest adidas Solarglide running shoe, in the adidas London Flagship store on Oxford Street.
I created a sprint game where consumers tested themselves (and the shoe) in a race - fastest feet first! Smart phone integration allowed for campaign extensions and friendly rivalries to form across social as well as in-store.
A really cool project to work and lead on... a collaboration between an iconic brand and legendary artist. Below are a couple of the social stories, followed by a couple of key visuals. Each release in the pack has its own narrative relating to each release and the artwork it is inspired by - through the creative concept which turners the consumer into artist and brings the life in front of your eyes, with the shoe becoming part of the process that inspired it.
Bustin' still makes me feel good! Buzzing to sneak some new work from team Reebok at IMA and another Ghostbusters collab! A second drop of sneakers inspired by the Ghostbusters franchise is on its way dropping soon. The visuals take reference from classic moments from the movies with a playful twist, as well as some and future classic moments from the forthcoming sequel Ghostbusters: Afterlife.
After COVID pushed the release of the movie back several times, it's finally great to be able to share some of this work!
If you need your shoes with a side of sweetness, look no further than the Reebok x Jelly Belly collaboration that’s coming your way!
The bold and brightly coloured footwear pays tribute to vibrant Jelly Belly flavours and even features scented silicone soles! Our key visual creative takes this twisted cocktail of flavours (sweet, savoury and sickening!) and bring the footwear to life with 3D characters created from the beans that inspired the shoe. The Resulting action is a visual and interactive interpretion of that cocktail through the lens of lockdown and the skillls, tricks and hobbies we've all picked up along the way!
This is includes the party mix, home DJ, the super sour cocktail and its body contorting effect on the new super flexible yogi.
Leveraging the graphic language of old Kung-Fu movie posters, graphic novels and the humour of the film franchise, creating the key visuals for the Reebok and KFP collab was a fun project work on.
Starting with a teaser social story campaign based around Chinese New Year before leading into the graphic poster inspired key campaign.
After being featured in the Adweek Talent Gallery a couple of months ago, I'm pleased to say that the project I worked on for Scotts Menswear has now been featured on Behance, as part of their Web Design Served curated gallery. Check out the full project here or follow me on Behance.
I came across revoid.be/codebrush/ a generative drawing experiement earlier today, and got a little bit hooked over lunch.
Its pretty simple, there are 4 different brushes and several colour options. Drawing is quite intuitive, the faster you move your cursor the larger the brush stroke. It does take a little working out, but after a while you can drawing with an idea of the outcome, although at first glance it looks entirely random.
And at the end, you can watch your drawing redraw itself.
Looking into it a bit more know whilst writing this, and seeing as its done in html5/css3 and javascript I see it works on mobile devices and supports multi touch as well, although I've not tried it on my iphone.
Gwen Vanhee has done a great job and its well worth a little play. Here is what I came up with:
