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May 11, 2017 - No Comments!

The Roses Creative Awards 2017

Following on from the previous weeks D&AD wins, I attended the Roses Creative Awards ceremony where the Jacamo brand book scooped three more awards.

Gold award in “Corporate / Promotional Literature".
Silver award in “Typography”.
Gold award in “Illustration”.

Shout out to Peruvian based British illustrator Bloodsausage.

I should probably get the work into a case study and put it on my site, in the mean time check it out here.

May 11, 2017 - No Comments!

D&AD – Pencils


I'm proud to have been involved in the Jacamo re-brand project which last week won 2 pencils at the D&AD awards in London. The 'Real-Man Manual' took away two pencils - a graphite for 'Brand Expression for Print' & wood in 'Branding'.

Congrats to the whole LOVE Jacamo team; Gary, Rory, Laffers, Pat and Myers.

About the project and re-inventing the Jacamo brand.

We knew we needed to raise brand awareness for Jacamo but, at the same time, consider how we could shift opinions of those who had negative, and often unfair, perceptions of what Jacamo was all about. Fundamentally, it’s great-fitting and stylish clothes for men.

From sizes S to 5XL, Jacamo offers clothes for every man. Well, every real man. And real men aren’t that keen on the frills and fuss when it comes to shopping. So we created a brand that offers a shopping experience for men who want to look and feel great without any of the
hassle. Our brand proposition was born – Jacamo. Outfitters For The Real Man.

The Jacamo Real-Man Manual

We created the ‘Jacamo Real-Man Manual’ to lay down in black and white (literally) all those nitty-gritty details of the brand’s reinvention. The manual combines our new, humorous tone of voice with a series of comical illustrations to create a brand book that inspires and entertains in equal measure. Used as both an internal rallying cry and an external opinion changer, the book has served as a catalyst for a year of change at Jacamo.

View the project here, whilst I get round to adding to the work section.

November 20, 2016 - No Comments!

New TV ad – Jacamo FITS (Christmas edition)

A fun shoot and project to be involved with, shot as a stop-frame animation by Tommy Cockram, starring former England Cricket Captain, Freddie Flintoff with post production provided by The Mill.

The stop-frame animation worked really well across social too:

Below are some of the behind the scenes, including me taking a (it was three or four) snowball(s) for the team. I'm thankful it wasn't Freddie wasn't throwing them, an unlucky digi was on the receiving end the next day and whoa!

I also shot a series of four of interviews with Freddie between scenes, where he ponders some the big festive issues check one below, more on Jacamo's youtube channel.

 

October 12, 2011 - No Comments!

A reason to go to Blackpool?

For me, the most interesting thing about the Comedy Carpet (one of the UK’s biggest ever pieces of public art which opened yesterday), is the typography and its actual production.

Collaborative artist, Gordon Young was inspired and supported in researching the content for the carpet by Blackpool-based comedy expert, Barry Band and historian and writer Graham Mccann, and on the typography and layout by graphic designer Andy Altmann of why not associates.


image: blackpool council

Production
Five years in the making: one of the most complex pieces of public art ever commissioned at first sight, the comedy carpet looks as if the text is painted, but in fact each of the 160,000+ letters has been individually cut from 30mm solid granite or cobalt blue concrete, arranged into over 300 slabs and then cast into high quality, gleaming white concrete panels. The letters range in size from a  few centimetres to over a metre so viewers can enjoy it both close up and from the  glass viewing platform in the blackpool tower eye.

The scale and incredibly complex nature of the work meant that comedy carpet team even had to set up its own bespoke studio to make the artwork. after several months of research with input from chemists and engineers the comedy carpet team devised new techniques and recipes for production including a special mix to produce the hardest and whitest of concrete and the perfect blue that won’t fade. The process of making each of the 320 slabs involved many complex stages from cutting, sorting, fettling, and laying out each of the letters, to a 3-stage casting process, curing, trimming, grinding and polishing. and that’s before it was transported to Blackpool for the installation on the headland.


gordon young selects letters for a part of the comedy carpet
image: blackpool council


image: blackpool council


image: blackpool council


image: blackpool council


section of the 'carpet' being cleaned
image: bbc


image: bbc


image: bbc

Created as part of the major regeneration of the promenade, the comedy carpet was commissioned by blackpool council, with part of a £4m grant from cabe’s seachange programme. catchphrases, jokes and songs from more than a 1000 comedians are now immortalised in concrete and granite artwork which is situated at the foot of  blackpool tower.

Artist Gordon Young has been working in the public realm for over 20 years creating pieces that mine rich seams of social history, engage communities and extend the relationships between art and architecture. at the heart of all gordon’s young’s work is language - words that entice, fascinate and on the comedy carpet, amuse.  titter ye not, just like that, oooo-er matron, nudge, nudge wink, wink, oh betty! suit you sir, yeah but no but, what’s on the stick vic? , in the comedy carpet young has created a giant 'giggle map' immortalising the UK’s favourite comedians and comic writers fromthe hey day of music hall to 21st century stand up.

May 22, 2010 - No Comments!

So, I’ve got a new job!

As of next Tuesday (1st June), I'll be starting my new job as designer at TBWA\Manchester.  I'm really excited about the opportunity and can't wait to get to work.

After a year and a half, its time to say goodbye to this...


(This an advert from the dizzy heights of 1999!  Amazing,)

and hello to...

Media_httpwwwmediabis_jlwkf

February 8, 2010 - No Comments!

Ooh… I have only gone and re-designed my website…

Over the past couple of months I’ve been working on re-designing my website.  Whatever I have had up before has either been a bit of a bodge job or rushed up in time for something happening.  The result was a bit of a mess, and a nightmare to update.

So with this new site should hopefully fix all the issues with the old one, and hopefully my work is now portrayed in an easy and accessible way, with a smooth flow around the site and between sections.  And hopefully it looks ok too…  but I suppose that is for everyone else to decide.

A few further site updates will be coming at a later date.

Anyway, I’d love to know what you think.

Ben. x

bentopliss.com

ps. try refreshing the page a couple of times too.