A couple of weeks I took a visit to the Manchester School of Art to check out the latest graduate showcase. Some great and thought provoking work on show from the across the courses.
This was a fun one, creating an in-store running activation and retail experience to launch the latest adidas Solarglide running shoe, in the adidas London Flagship store on Oxford Street.
I created a sprint game where consumers tested themselves (and the shoe) in a race - fastest feet first! Smart phone integration allowed for campaign extensions and friendly rivalries to form across social as well as in-store.