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All Posts in Branding

September 22, 2023 - No Comments!

Red Bull Gaming Sphere campaign & packaging

It was nice surprise last week to walk into a local neighbourhood food store and see the Red Bull Gaming Sphere logo being used to front Red Bull's latest campaign. I worked on quite a few event and activation identities when I was freelancing but I'd never seen any work grace the iconic packaging!

 

 

 

January 31, 2023 - No Comments!

Pt1: New Brand Project Initialising…

 

My Creative Director and Serotonin co-founder Clair Heaviside, and I, had a great day getting to know our newest client and their employees last week. We both left feeling energised and excited to start working with them.

January 31, 2023 - No Comments!

Culture Club

It’s the last Friday of the month, and that means Culture Club!

✅ Two slides
✅ Two things
✅ Two minutes

Something you've done. Something you've seen. Somewhere you've been.
Everyone in the agency, has two mins (max) to share a couple of cool things.

That’s it.

Then we all go to the pub/home/wherever our Friday and weekend takes us, having learned a bit, and feeling inspired.

This is the Culture Club.

January 31, 2023 - No Comments!

Oceans Alive: Rebrand

Full case study is on the way but in the mean time here's a little overview of my first project at SEROTONIN.

A new brand proposition, a rebrand, website redesign and total photography overhaul to give Oceans Alive a new purpose to head into 2023 with.

Oceans Alive. Supported by Science.

October 17, 2022 - No Comments!

Red Bull – Gaming Sphere

Love this incredible footage around the Red Bull Gaming Sphere space in London shared recently on instagram.

 

I worked on the branding and identity for the Gaming Spheres several years ago when they were first developing their gaming and e-games concept and strategy. This was following on from a number of the other Red Bull identities I created for them.

The Sphere regularly hosts tournaments, bootcamps and workshops, enabling professionals, amateurs and fans to level up their game.

 

 

October 24, 2019 - No Comments!

Gap – 50th Anniversary

Gap, being arguably one of the most iconic brands across the US & Europe, presented a fantastic opportunity to  work on refreshing the brands retail identity, in what is an increasingly competitive market with the emergence of many new/contemporary vertical retailers fighting for their share of the previously Gap dominated arena.

The first task  was to develop a Global retail toolkit for their 50th anniversary 1969 collection which meant going through a rigorous sign off process including presenting to Gap's CEO & CMO in their head office.

Three months after final delivery of the toolkit, the UK & Asia have rolled out the IMA creative across key stores (Oxford Street pictured) as well as a London pop-up celebrating fifty years of Gap denim.

Taking inspiration from the woven intricacies of the weave of denim, the pattern featured in the lead creative was developed alongside a new branding identity for the 1969 collection in a bid to appeal to a younger (Gen Z), fashion focused audience whilst still being recognisable to the core Gap consumer. We also worked on the positioning of the in-store experience and developed fixtures to showcase the range.

The pop-up store in Soho London, was targeted at attracting a new higher end consumer with the objective of educating this consumer on the brands rich heritage, building credibility & offering an experience which included an in-store customisation area, all of which was linked to the wider social campaign #GapDenimFutures- both key areas of our toolkit and strategy.

A huge thank you to everyone at Intermarketing who worked on this campaign alongside the team in Manchester, across no less than four offices around the world including Amsterdam, Leeds and NYC.

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See below images of the Oxford Street store and read the featured article on the London pop-up here, and be sure to keep your eyes peeled for updates on the other projects worked on globally.

January 20, 2018 - No Comments!

Red Bull Timelaps

Last year I was lucky enough to work on a number of projects with drinks brand Red Bull. The first one to go live was the branding and visual identity for Red Bulls first foray into road cycling, Red Bull Timelaps. The event saw teams of 4 battle it over a 25 hour endurance race on 28th October 2017 at Great Windsor Park as the clocks went back (that's where the extra hour came in).

Whilst I put together a full case study here are a few shots from the event for which I was lucky enough to attend. It was a great day and night all round and everyone seemed to enjoy it. The weather even held out which, for an outdoor event in October is amazing!

 

Participants compete during Red Bull Timelaps in Windsor Great Park, London UK, on October 28, 2017

 

 

 

 


November 15, 2017 - No Comments!

JW Lees Brewery – Rebrand

A full case study to come once everything has fully launched, but in the mean time it was a real pleasure to work on the rebrand and redesign of the JW Lees Brewery portfolio of beers whilst freelancing at Manchester agency Squad.

Working alongside Squad Creative Director David Barraclough, with Manchunian master typographer Daren Newman we created a suite of beers that each tell their own story in a different way and brings them right up-to-date, whilst still retaining an element JW Lees heritage.

It was a great project to be involved with and I look forward to sharing more of the project once its fully out in the wild.