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February 16, 2024 - No Comments!

Northern Digital Awards

It was great to be nominated for a couple of awards at the recent Northern Digital Awards, including best integrated campaign for my Sussex Modern campaign. Unfortunately didn't walk away this time with any gongs but it was a great evening.

 

 

The awards celebrate digital and marketing campaigns, websites, apps, software, tech and of course the incredible agencies and teams that invest innovative thinking, creativity and passion into their work and region.

September 21, 2023 - No Comments!

Sussex Modern campaign, arriving soon!

Excited to share this project created at Serotonin for Sussex Modern properly soon, as it's been a labour of love for a most of the summer! A massive campaign psychedelic cut-n-paste DIY key visuals, soon to be featuring aceross OOH, digital and even wrapped around it's own bus!

A nice little article gone out in the Guardian newspaper today, with the rest of the campaign launching soon.

Watch this space, all aboard...

January 31, 2023 - No Comments!

Pt1: New Brand Project Initialising…

 

My Creative Director and Serotonin co-founder Clair Heaviside, and I, had a great day getting to know our newest client and their employees last week. We both left feeling energised and excited to start working with them.

October 24, 2022 - No Comments!

Chatsworth House

 

A couple of weeks ago I visited Chatsworth House. Having not been before or for a very long time I was expecting the standard National Trust type old estate, country house experience. I was very much mistaken... The Devonshire Family and the Duke and Duchess particularly, have curated an engaging and interesting balance of their modern art collection balanced with the rich history and restoration of the original house and its features.

 

 

Highlights are a gold stripped back sculpture from Damien Hirst, Hockney's hung casually in the corridor (apparently they saw it hanging in the Whitechapel Gallery and bought it straight from the gallery wall to hang in the their living room!), as well as a walk in wardrobe type room filled works from with Picasso and Matisse.

 

Some of the other highlights are the painted optical illusions as well as the stories from the knowledgable staff throughtout the house.

The gardens are also great, and with both modern and classic artworks dotted throughout.

 

Check my photojournal for more images from the visit and weekend in the Peak District.

August 7, 2022 - No Comments!

Eventually everything connects. Reebok x Eames, NYC.

Originally planned for Art Basel in Miami (until COVID continued to create havoc), the second Reebok x Eames collection launch activation eventually took place earlier this year - connecting the art world and with the sneaker community of NYC. One of my last contributions from my time at IMA-Home.

 

 

And check out the wrap-up video snippet...

 

 

June 23, 2021 - No Comments!

Reebok Reserve – 2021

Back at the end of 2019 and the start of 2021 I got to lead the creative for the launching premium capsule collection from Reebok, Reebok Reserve. This is an exclusive collection of faithful reproductions from the archive and modern twists on Classic silhouettes.

Aimed at the sneaker aficionado who truly appreciates the stories and minute details in a shoe. Whether its digging out the original 1983 sole mould from the Italian factory or adding fleece and washing instructions to create a truly cosy winter Workout!

 

 

 

 

Currently working on the latest Reserve Campaign, and I can't wait to share what has Reebok has Reserved for 2022.