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All Posts in Advertising

February 16, 2024 - No Comments!

Northern Digital Awards

It was great to be nominated for a couple of awards at the recent Northern Digital Awards, including best integrated campaign for my Sussex Modern campaign. Unfortunately didn't walk away this time with any gongs but it was a great evening.

 

 

The awards celebrate digital and marketing campaigns, websites, apps, software, tech and of course the incredible agencies and teams that invest innovative thinking, creativity and passion into their work and region.

September 22, 2023 - No Comments!

Red Bull Gaming Sphere campaign & packaging

It was nice surprise last week to walk into a local neighbourhood food store and see the Red Bull Gaming Sphere logo being used to front Red Bull's latest campaign. I worked on quite a few event and activation identities when I was freelancing but I'd never seen any work grace the iconic packaging!

 

 

 

August 7, 2022 - No Comments!

Eventually everything connects. Reebok x Eames, NYC.

Originally planned for Art Basel in Miami (until COVID continued to create havoc), the second Reebok x Eames collection launch activation eventually took place earlier this year - connecting the art world and with the sneaker community of NYC. One of my last contributions from my time at IMA-Home.

 

 

And check out the wrap-up video snippet...

 

 

June 3, 2022 - No Comments!

adidas Solarglide – LDN Oxford Street

This was a fun one, creating an in-store running activation and retail experience to launch the latest adidas Solarglide running shoe, in the adidas London Flagship store on Oxford Street.

 

I created a sprint game where consumers tested themselves (and the shoe) in a race - fastest feet first! Smart phone integration allowed for campaign extensions and friendly rivalries to form across social as well as in-store.

May 25, 2022 - No Comments!

New Work Alert… adidas: Predator x Swarovski

One of my last projects at IMA-Home was a really fun one. A limited edition football boot collaboration between adidas and Swarovski - diamond studded Preds. Unreal.

The brief called for a retail takeover in the London flagship adidas store to launch and celebrate the £300 badboy blingers! Jumpers for goalposts anyone? ​

Shine bright, stand out, play the occasion.

December 17, 2021 - No Comments!

Reebok x Keith Haring

A really cool project to work and lead on... a collaboration between an iconic brand and legendary artist. Below are a couple of the social stories, followed by a couple of key visuals. Each release in the pack has its own narrative relating to each release and the artwork it is inspired by - through the creative concept which turners the consumer into artist and brings the life in front of your eyes, with the shoe becoming part of the process that inspired it.

 

 

 

 

 

August 20, 2021 - No Comments!

Reebok x END – Zig Kinetica ‘Jupiter’

Immerse yourself in the beauty of the solar system and the extra terrestrial store take-over created for the END. x Reebok "Jupiter" drop. It's the closest thing you'll get to the Milky Way!

The takeover featured an in store lunar campsite, intergalactic planetary launch zones as well as window takeovers of London, Newcastle and Glasgow stores.

 

 

July 5, 2021 - No Comments!

Reebok x Power Rangers

A collectors pack in the true sense of the word. A pack where all the individual releases come together to build a giant Megazord, and what better way to hero that than by bringing this to life within our key visuals themselves. An illustrated 3D box world animates and comes together, showing that we are stronger together and elevating the true collective nature of the Reebok x Power Rangers release.

 

 

 

 

 

July 3, 2021 - No Comments!

Reebok x Nerf

Mixing 3D with hand drawn airbrushed illustrations, vector graphic design, motion graphics and photography, this is the collaboration of 90's teenage dreams. It's Reebok or Nothin'

 

 

Welcome to Madison Square bedroom! Where last second buzzer beaters and downtown duvet dunks are more than a teenage dream. This is Reebok x Nerf.

 

 

June 26, 2021 - No Comments!

REEBOK X OFFSPRING COMMUNITY WORKOUT PLUS ‘ICE’

Celebrating everything community with the OFFSPRING collaboration with Reebok with campaign concept art direction, activation creative and retail tools that brings OFFSPRINGS limited edition of the Workout Plus ‘Ice’ to the consumer.

 

For those who are old enough to remember, the Reebok Work Out “Ice” was a big U.K. trend in the late 90s. Whether it was on the Ripple sole, in a multitude of colours and shades or finding it’s way on other Reebok models, the “Ice” sole was a must have. You’d have people teaming them up with Iceberg jackets and crazy Mosh jeans, it truly was a phenomena that swept up and down the country.

The campaign was shot by OFFSPRINGS very own community member  @nineteen.85

"We wanted to encapsulate and evoke nostalgic emotions of fun times with friends.  Whether it was in the park, at the skate rink or just hanging out in the community, Reebok’s rich historic heritage has always been present, and representative of UK culture through the years."

The idea was for this shoe to give you the feeling of those good old memories and whilst you wear it, to make new ones.

In addition to all this I created special elements for the release. With every purchase OFFSPRING included a custom ice cubes tray stamped with the brands logos to keep you cool on those summer days and you will also receive a dual branded community tote bag.

June 23, 2021 - No Comments!

Reebok Reserve – 2021

Back at the end of 2019 and the start of 2021 I got to lead the creative for the launching premium capsule collection from Reebok, Reebok Reserve. This is an exclusive collection of faithful reproductions from the archive and modern twists on Classic silhouettes.

Aimed at the sneaker aficionado who truly appreciates the stories and minute details in a shoe. Whether its digging out the original 1983 sole mould from the Italian factory or adding fleece and washing instructions to create a truly cosy winter Workout!

 

 

 

 

Currently working on the latest Reserve Campaign, and I can't wait to share what has Reebok has Reserved for 2022.