Celebrating everything community with the OFFSPRING collaboration with Reebok with campaign concept art direction, activation creative and retail tools that brings OFFSPRINGS limited edition of the Workout Plus ‘Ice’ to the consumer.

 

For those who are old enough to remember, the Reebok Work Out “Ice” was a big U.K. trend in the late 90s. Whether it was on the Ripple sole, in a multitude of colours and shades or finding it’s way on other Reebok models, the “Ice” sole was a must have. You’d have people teaming them up with Iceberg jackets and crazy Mosh jeans, it truly was a phenomena that swept up and down the country.

The campaign was shot by OFFSPRINGS very own community member  @nineteen.85

"We wanted to encapsulate and evoke nostalgic emotions of fun times with friends.  Whether it was in the park, at the skate rink or just hanging out in the community, Reebok’s rich historic heritage has always been present, and representative of UK culture through the years."

The idea was for this shoe to give you the feeling of those good old memories and whilst you wear it, to make new ones.

In addition to all this I created special elements for the release. With every purchase OFFSPRING included a custom ice cubes tray stamped with the brands logos to keep you cool on those summer days and you will also receive a dual branded community tote bag.