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February 16, 2024 - No Comments!

Northern Digital Awards

It was great to be nominated for a couple of awards at the recent Northern Digital Awards, including best integrated campaign for my Sussex Modern campaign. Unfortunately didn't walk away this time with any gongs but it was a great evening.

 

 

The awards celebrate digital and marketing campaigns, websites, apps, software, tech and of course the incredible agencies and teams that invest innovative thinking, creativity and passion into their work and region.

January 31, 2023 - No Comments!

Oceans Alive: Rebrand

Full case study is on the way but in the mean time here's a little overview of my first project at SEROTONIN.

A new brand proposition, a rebrand, website redesign and total photography overhaul to give Oceans Alive a new purpose to head into 2023 with.

Oceans Alive. Supported by Science.

November 26, 2022 - No Comments!

SPEZIAL F.C.

Last weekend i went down to the Spezial F.C. exhibition at Circlesquare. Since 2015, the premium sub-line of adidas – which is curated by Gary Aspden – has become renowned for diving into the Three Stripes’ extensive archives, and reimagining heritage styles through a modern lens for each of its collections.

The exhibition, celebrating the symbolic magnitude Adidas has had, both on and off the football pitch -  adidas SPEZIAL has been at the heart of football cultures, especially in the North of England.

Comprising both vintage and reissued styles alongside unreleased samples, working prototypes, and a selection of football boots, the exhibition showcases a deep love of the beautiful game.

Check out the rest of my photos on my photojournal

October 24, 2022 - No Comments!

Chatsworth House

 

A couple of weeks ago I visited Chatsworth House. Having not been before or for a very long time I was expecting the standard National Trust type old estate, country house experience. I was very much mistaken... The Devonshire Family and the Duke and Duchess particularly, have curated an engaging and interesting balance of their modern art collection balanced with the rich history and restoration of the original house and its features.

 

 

Highlights are a gold stripped back sculpture from Damien Hirst, Hockney's hung casually in the corridor (apparently they saw it hanging in the Whitechapel Gallery and bought it straight from the gallery wall to hang in the their living room!), as well as a walk in wardrobe type room filled works from with Picasso and Matisse.

 

Some of the other highlights are the painted optical illusions as well as the stories from the knowledgable staff throughtout the house.

The gardens are also great, and with both modern and classic artworks dotted throughout.

 

Check my photojournal for more images from the visit and weekend in the Peak District.

October 13, 2022 - No Comments!

Castlefield Viaduct

Last month I was lucky enough to have been  given a private tour of the striking Victorian-era steel Castlefield viaduct.


Built in 1892, the Castlefield Viaduct is a core part of Manchester's remarkable industrial heritage. It has been abandoned since the 60’s but the National Trust have been bringing it back to life, creating Manchester’s own green ‘sky park’.

I'd definitely recommend giving it a visit and supporting the project, you can sign up for free tickets here: nationaltrust.org.uk/castlefield-viaduct 

A few of my photos are below, but check out some more on my photojournal

August 6, 2022 - No Comments!

Meeting The Shoe Maker

It was a real privilege yesterday to get to meet Joe Foster, founder of Reebok and hear his story first hand (particularly after having worked so much on Reebok campaigns and launches over the last few years) about how he created a sportswear brand that has been sold twice now for a total value of over £6 billion!

 

What a legend!

Whalley based Lanx shoes hosted the event as part of their first Creators weekend. I've been aware of the brand and it was cool to meet Marco and his team at Lanx HQ. Proper sound guys making proper shoes. Great to meet people passionate about their craft.

 

Check out my photojournal for some more photos from the evening.

 

April 16, 2022 - No Comments!

Remote Direction

Some BTS action here from a photoshoot I art directed back at the start of February for adidas and their Bra Revolution campaign. The shoot took place in NYC whilst I remotely art directed from my sofa in Manchester late into the evening.

Working with the talented photographer Vivian Kim and my incredible IMA NYC homies across the pond.

June 23, 2021 - No Comments!

Reebok Reserve – 2021

Back at the end of 2019 and the start of 2021 I got to lead the creative for the launching premium capsule collection from Reebok, Reebok Reserve. This is an exclusive collection of faithful reproductions from the archive and modern twists on Classic silhouettes.

Aimed at the sneaker aficionado who truly appreciates the stories and minute details in a shoe. Whether its digging out the original 1983 sole mould from the Italian factory or adding fleece and washing instructions to create a truly cosy winter Workout!

 

 

 

 

Currently working on the latest Reserve Campaign, and I can't wait to share what has Reebok has Reserved for 2022.

 

March 17, 2021 - No Comments!

Reebok Pump Omni II – No Look Book – 30th Anniversary

THE YEAR IS 1991.
THE DUNK CONTEST TITLE IS STILL ANYONE’S GAME.
DEE BROWN STEPS ONTO THE COURT.
HE SIZES UP THE RIM, BALL IN HAND, WITH ATTENTION FROM FANS ALL OVER THE WORLD.
HE SETS THE BALL ON THE FLOOR. WITH TWO HANDS HE PRIMES THE PUMPS ON HIS PUMP OMNI ZONE II SNEAKERS, REVOLUTIONARILY LOCKING IN A CUSTOM FIT FOR TAKEOFF.
EACH TIME HE APPROACHES THE NET, HE—AND THE UNPRECEDENTED PUMP TECHNOLOGY— BECOME EVEN MORE OF A PHENOMENON.
ON THE SEVENTH TRY, HE LAUNCHES INTO THE AIR, EYES COVERED BY HIS FOREARM.

BROWN CASUALLY JAMS THE BALL THROUGH THE BASKET, NAILING THE ICONIC NO-LOOK DUNK.  

AND THE REST IS HISTORY.

CHARLOTTE, NC - FEBRUARY 9: Dee Brown #7 of the Boston Celtics goes up for slam dunk during the Slam Dunk Contest in the 1991 NBA All-Star Week on February 9, 1991 at Charlotte Coliseum in Charlotte, North Carolina. NOTE TO (Photo by Nathaniel S. Butler/NBAE via Getty Images)

🏀 🏀 🏀

Last month Reebok reached out to us to help celebrate the launch of Pump Omni Zone II, 30 years on from this iconic moment. They asked us to create a digital look book using WNBA player Lexie Brown (Dee Brown’s daughter) that could support PR and tell the younger digital consumer the history around Dee Brown’s iconic no-look dunk (without actually being allowed to tell the story due to legal reasons SHOCK).

The challenges of lockdown have led to creatives experimenting with virtual photography, with #facetimeshoots becoming a huge trend among celebs and brands. To create our “No Look Book”, we thought we’d give this new trend a go ourselves.

We opted for a more candid approach making sure the models never look down the camera lens. Through collaborating with a Leeds based photographer who has mastered the art of the #homeshoot, we were able to shoot Lexie living in Florida and model Gabe residing in Phoenix using their iPhones - all from the comfort of our own home!

This allowed us to be extremely flexible working around Lexie’s strict training schedule whilst also battling with shipping delays, apparel going missing, weather conditions and last-minute shoot location changes.

Check out the The No Look Book

The client was absolutely buzzing with the quality that we were able to produce using an iPhone and our flexibility throughout the campaign, sharing the feedback below:

“This is absolutely perfect, we love the execution here and thank you everyone for your work on this.”

The Pump Omni Zone II release sold out in hours.

May 19, 2015 - No Comments!

Manchester After Hours

Manchester After Hours is the rainy city’s take on the national, annual Museums at Night celebrations: for one night only, museums, galleries and libraries stay open late for some creative goings on - with nearly everything free to attend.

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First up was the Unit X exhibition at Federation House. Unit X took over Federation House for its annual showcase of emerging talent from Manchester School of Art. Film, art, design and photography come together in exhibitions and installations throughout the building.

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Manchester After Dark

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After a pit stop in Trof for a cheeky pint (the free bar ran out in Federatin House just as we got to the front of the queue), we bumped into the choir and brass band which were touring the Northern Quarter playing and singing to whoever was passing by.

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Next stop was Fred Aldous which was hosting an evening of FREE creative collaboration including; live painting, photobooth mugshots and a Risograph zine workshop.

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Up next was a visit to the roof terrace above Manchester creative agency, Music, where they were playing a few tunes whilst offering up good views back over Stevenson Square and the Northern Quarter.

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Processed with VSCOcam with f2 presetA crowd gathering around the brass band below.

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It was getting cold now, so we headed down to Ply below for a little break and to kill some time before heading over to the NCP car park in the centre of the Northern Quarter for our final event of the evening.

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A-top of the NCP multi-storey car park on Church Street, musicians, choirs, street performers and brass bands deliver a pumping finale to the Northern Quarter’s proceedings. As the pictures and videos below show, it was a great way to end the evening with everyone getting involved in the carnival atmosphere.

Manchester After Dark