It was great to be nominated for a couple of awards at the recent Northern Digital Awards, including best integrated campaign for my Sussex Modern campaign. Unfortunately didn't walk away this time with any gongs but it was a great evening.
The awards celebrate digital and marketing campaigns, websites, apps, software, tech and of course the incredible agencies and teams that invest innovative thinking, creativity and passion into their work and region.
Excited to share this project created at Serotonin for Sussex Modern properly soon, as it's been a labour of love for a most of the summer! A massive campaign psychedelic cut-n-paste DIY key visuals, soon to be featuring aceross OOH, digital and even wrapped around it's own bus!
A nice little article gone out in the Guardian newspaper today, with the rest of the campaign launching soon.
Shot around a year ago in Boston with then Celtics NBA player and now San Antonio Spurs hero, Josh Richardson. The campaign for Reebok Pump Omni has made a surprise return to the big screens of Times Square after originally displaying in the famous square back in January.
This was a fun one, creating an in-store running activation and retail experience to launch the latest adidas Solarglide running shoe, in the adidas London Flagship store on Oxford Street.
I created a sprint game where consumers tested themselves (and the shoe) in a race - fastest feet first! Smart phone integration allowed for campaign extensions and friendly rivalries to form across social as well as in-store.
Great to see some work appearing on the famous giant screens of NYC's Times Square. Bucket list stuff! Work from the end of last year shot in Boston by NYC/LA based photographer Edward Grams, featuring Boston Celtics player Josh Richardson.
Cheers to main man in NYC, Hondo and for Eddie for sending over the footage.
Good to see some work created during lockdown hit the stores and streets of the UK and beyond. Retail windows, OOH and hero activation for JD's brand new Paris flagship store shown.
Over six months hard work went into the creation of these three global campaigns for Reebok, working with the good guys at Tangent and work I'm really proud of.
Full case studies can be found on the below links: