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All Posts in Outdoor Media
Shot around a year ago in Boston with then Celtics NBA player and now San Antonio Spurs hero, Josh Richardson. The campaign for Reebok Pump Omni has made a surprise return to the big screens of Times Square after originally displaying in the famous square back in January.
Spotted by my main man in New York and shot by his main man, Grams.
This was a fun one, creating an in-store running activation and retail experience to launch the latest adidas Solarglide running shoe, in the adidas London Flagship store on Oxford Street.
I created a sprint game where consumers tested themselves (and the shoe) in a race - fastest feet first! Smart phone integration allowed for campaign extensions and friendly rivalries to form across social as well as in-store.
Good to see some work created during lockdown hit the stores and streets of the UK and beyond. Retail windows, OOH and hero activation for JD's brand new Paris flagship store shown.
I believe this went into over 220 doors in total.
Better shots & case study to follow...
A series of rave inspired posters for the rave inspired Ozweego shoe.
Over six months hard work went into the creation of these three global campaigns for Reebok, working with the good guys at Tangent and work I'm really proud of.
Full case studies can be found on the below links:
- Trainer re-issue and intro campaign for the Reebok Classic 3D OP.98.
- Hero campaign and film for the 2018 interpretation, the Reebok Classic 3D OP.LITE.
- The high-end Ian Paley capsule collection, the Reebok Classic 3D OP.IP.
