Selected projects:

All Posts in Illustration

February 16, 2024 - No Comments!

Northern Digital Awards

It was great to be nominated for a couple of awards at the recent Northern Digital Awards, including best integrated campaign for my Sussex Modern campaign. Unfortunately didn't walk away this time with any gongs but it was a great evening.

 

 

The awards celebrate digital and marketing campaigns, websites, apps, software, tech and of course the incredible agencies and teams that invest innovative thinking, creativity and passion into their work and region.

September 22, 2023 - No Comments!

Red Bull Gaming Sphere campaign & packaging

It was nice surprise last week to walk into a local neighbourhood food store and see the Red Bull Gaming Sphere logo being used to front Red Bull's latest campaign. I worked on quite a few event and activation identities when I was freelancing but I'd never seen any work grace the iconic packaging!

 

 

 

September 21, 2023 - No Comments!

Sussex Modern campaign, arriving soon!

Excited to share this project created at Serotonin for Sussex Modern properly soon, as it's been a labour of love for a most of the summer! A massive campaign psychedelic cut-n-paste DIY key visuals, soon to be featuring aceross OOH, digital and even wrapped around it's own bus!

A nice little article gone out in the Guardian newspaper today, with the rest of the campaign launching soon.

Watch this space, all aboard...

October 17, 2022 - No Comments!

Red Bull – Gaming Sphere

Love this incredible footage around the Red Bull Gaming Sphere space in London shared recently on instagram.

 

I worked on the branding and identity for the Gaming Spheres several years ago when they were first developing their gaming and e-games concept and strategy. This was following on from a number of the other Red Bull identities I created for them.

The Sphere regularly hosts tournaments, bootcamps and workshops, enabling professionals, amateurs and fans to level up their game.

 

 

December 17, 2021 - No Comments!

Reebok x Keith Haring

A really cool project to work and lead on... a collaboration between an iconic brand and legendary artist. Below are a couple of the social stories, followed by a couple of key visuals. Each release in the pack has its own narrative relating to each release and the artwork it is inspired by - through the creative concept which turners the consumer into artist and brings the life in front of your eyes, with the shoe becoming part of the process that inspired it.

 

 

 

 

 

October 3, 2021 - No Comments!

Reebok x Jelly Belly

If you need your shoes with a side of sweetness, look no further than the Reebok x Jelly Belly collaboration that’s coming your way!

The bold and brightly coloured footwear pays tribute to vibrant Jelly Belly flavours and even features scented silicone soles! Our key visual creative takes this twisted cocktail of flavours (sweet, savoury and sickening!) and bring the footwear to life with 3D characters created from the beans that inspired the shoe. The Resulting action is a visual and interactive interpretion of that cocktail through the lens of lockdown and the skillls, tricks and hobbies we've all picked up along the way!

This is includes the party mix, home DJ, the super sour cocktail and its body contorting effect on the new super flexible yogi.

July 5, 2021 - No Comments!

Reebok x Power Rangers

A collectors pack in the true sense of the word. A pack where all the individual releases come together to build a giant Megazord, and what better way to hero that than by bringing this to life within our key visuals themselves. An illustrated 3D box world animates and comes together, showing that we are stronger together and elevating the true collective nature of the Reebok x Power Rangers release.

 

 

 

 

 

July 3, 2021 - No Comments!

Reebok x Nerf

Mixing 3D with hand drawn airbrushed illustrations, vector graphic design, motion graphics and photography, this is the collaboration of 90's teenage dreams. It's Reebok or Nothin'

 

 

Welcome to Madison Square bedroom! Where last second buzzer beaters and downtown duvet dunks are more than a teenage dream. This is Reebok x Nerf.

 

 

February 1, 2021 - No Comments!

Reebok x Kung Fu Panda

Leveraging the graphic language of old Kung-Fu movie posters, graphic novels and the humour of the film franchise, creating the key visuals for the Reebok and KFP collab was a fun project work on.

Starting with a teaser social story campaign based around Chinese New Year before leading into the graphic poster inspired key campaign.

 

 

September 21, 2018 - No Comments!

Red Bull Amaphiko

Just finished working on the illustrated campaign visuals for the UK version of the Red Bull Amaphiko series.

Red Bull Amaphiko is a global programme that champions social entrepreneurs driving positive change in their corner of the world.

Case study to come...

January 20, 2018 - No Comments!

Red Bull Timelaps

Last year I was lucky enough to work on a number of projects with drinks brand Red Bull. The first one to go live was the branding and visual identity for Red Bulls first foray into road cycling, Red Bull Timelaps. The event saw teams of 4 battle it over a 25 hour endurance race on 28th October 2017 at Great Windsor Park as the clocks went back (that's where the extra hour came in).

Whilst I put together a full case study here are a few shots from the event for which I was lucky enough to attend. It was a great day and night all round and everyone seemed to enjoy it. The weather even held out which, for an outdoor event in October is amazing!

 

Participants compete during Red Bull Timelaps in Windsor Great Park, London UK, on October 28, 2017