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February 16, 2024 - No Comments!

Northern Digital Awards

It was great to be nominated for a couple of awards at the recent Northern Digital Awards, including best integrated campaign for my Sussex Modern campaign. Unfortunately didn't walk away this time with any gongs but it was a great evening.

 

 

The awards celebrate digital and marketing campaigns, websites, apps, software, tech and of course the incredible agencies and teams that invest innovative thinking, creativity and passion into their work and region.

September 21, 2023 - No Comments!

Sussex Modern campaign, arriving soon!

Excited to share this project created at Serotonin for Sussex Modern properly soon, as it's been a labour of love for a most of the summer! A massive campaign psychedelic cut-n-paste DIY key visuals, soon to be featuring aceross OOH, digital and even wrapped around it's own bus!

A nice little article gone out in the Guardian newspaper today, with the rest of the campaign launching soon.

Watch this space, all aboard...

October 17, 2022 - No Comments!

Red Bull – Gaming Sphere

Love this incredible footage around the Red Bull Gaming Sphere space in London shared recently on instagram.

 

I worked on the branding and identity for the Gaming Spheres several years ago when they were first developing their gaming and e-games concept and strategy. This was following on from a number of the other Red Bull identities I created for them.

The Sphere regularly hosts tournaments, bootcamps and workshops, enabling professionals, amateurs and fans to level up their game.

 

 

December 17, 2021 - No Comments!

Reebok x Keith Haring

A really cool project to work and lead on... a collaboration between an iconic brand and legendary artist. Below are a couple of the social stories, followed by a couple of key visuals. Each release in the pack has its own narrative relating to each release and the artwork it is inspired by - through the creative concept which turners the consumer into artist and brings the life in front of your eyes, with the shoe becoming part of the process that inspired it.

 

 

 

 

 

July 5, 2021 - No Comments!

Reebok x Power Rangers

A collectors pack in the true sense of the word. A pack where all the individual releases come together to build a giant Megazord, and what better way to hero that than by bringing this to life within our key visuals themselves. An illustrated 3D box world animates and comes together, showing that we are stronger together and elevating the true collective nature of the Reebok x Power Rangers release.

 

 

 

 

 

July 3, 2021 - No Comments!

Reebok x Nerf

Mixing 3D with hand drawn airbrushed illustrations, vector graphic design, motion graphics and photography, this is the collaboration of 90's teenage dreams. It's Reebok or Nothin'

 

 

Welcome to Madison Square bedroom! Where last second buzzer beaters and downtown duvet dunks are more than a teenage dream. This is Reebok x Nerf.

 

 

June 23, 2021 - No Comments!

Reebok Reserve – 2021

Back at the end of 2019 and the start of 2021 I got to lead the creative for the launching premium capsule collection from Reebok, Reebok Reserve. This is an exclusive collection of faithful reproductions from the archive and modern twists on Classic silhouettes.

Aimed at the sneaker aficionado who truly appreciates the stories and minute details in a shoe. Whether its digging out the original 1983 sole mould from the Italian factory or adding fleece and washing instructions to create a truly cosy winter Workout!

 

 

 

 

Currently working on the latest Reserve Campaign, and I can't wait to share what has Reebok has Reserved for 2022.

 

February 1, 2021 - No Comments!

Reebok x Kung Fu Panda

Leveraging the graphic language of old Kung-Fu movie posters, graphic novels and the humour of the film franchise, creating the key visuals for the Reebok and KFP collab was a fun project work on.

Starting with a teaser social story campaign based around Chinese New Year before leading into the graphic poster inspired key campaign.

 

 

November 20, 2016 - No Comments!

New TV ad – Jacamo FITS (Christmas edition)

A fun shoot and project to be involved with, shot as a stop-frame animation by Tommy Cockram, starring former England Cricket Captain, Freddie Flintoff with post production provided by The Mill.

The stop-frame animation worked really well across social too:

Below are some of the behind the scenes, including me taking a (it was three or four) snowball(s) for the team. I'm thankful it wasn't Freddie wasn't throwing them, an unlucky digi was on the receiving end the next day and whoa!

I also shot a series of four of interviews with Freddie between scenes, where he ponders some the big festive issues check one below, more on Jacamo's youtube channel.

 

June 9, 2011 - No Comments!

Disney’s Multiplane Camera

20110606_223926_disney.jpg

If you use After Effects, you will enjoy the true origins of the Camera Layer / 2.5D animation from this video from 1957. Technology keeps advancing so fast, and has allowed laptop computers to recreate and improve this same techniques once put together by people wearing slacks and dressy shoes. Good to think about this next time you press that "render" button 🙂
via: Accent

May 13, 2011 - No Comments!

Friendly Fires – Skeleton Boy time-lapse video. Live at Soundcontrol, Manchester 12/05/2011

Messing around with with video settings on my new-ish Canon G12 camera at a gig last night, and discovered the "miniature" setting. Basically a tilt-shift setting, which blurs the top and bottom a bit.

What I didn't realise is that it also plays back at x10 speed and with no sound.

I'm a bit gutted there's no sound as this was one of the best songs of the night, but then at 10x it would be rubbish - which I didn't realise at the time either. I would also have liked the tilt-shift blurriness to have been a bit stronger, as at the minute its more of a time-lapse video rather than minature or tilt-shift. - more play needed I think.

I still think it looks kinda cool being condensed down into 24 seconds - The light show was really good considering the relatively small size of the gig and lead singer Ed Macfarlane dances around like a mad man.

Anyway I thought I'd post it up, so hear it is.  Let me know what you think.

January 14, 2011 - 1 comment.

Streets Against The War

4 Cities / 294 Walls / 2930 km of Road.

Created by Turkish group Sokak Savasa Karsi highlighting the battle against war and terrorism. Covering 294 walls in 4 cities in Turkey, the bodies and the shapes of soldiers were cut out of pieces of newspaper, then fixed in different districts and photographed to create a wonderfully shot and great little stop-motion animation.

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via Fubiz