Originally planned for Art Basel in Miami (until COVID continued to create havoc), the second Reebok x Eames collection launch activation eventually took place earlier this year - connecting the art world and with the sneaker community of NYC. One of my last contributions from my time at IMA-Home.
And check out the wrap-up video snippet...
It was a real privilege yesterday to get to meet Joe Foster, founder of Reebok and hear his story first hand (particularly after having worked so much on Reebok campaigns and launches over the last few years) about how he created a sportswear brand that has been sold twice now for a total value of over £6 billion!
What a legend!
Whalley based Lanx shoes hosted the event as part of their first Creators weekend. I've been aware of the brand and it was cool to meet Marco and his team at Lanx HQ. Proper sound guys making proper shoes. Great to meet people passionate about their craft.
Check out my photojournal for some more photos from the evening.
![Reebok – NBA All Star Event [2022]](https://i0.wp.com/bentopliss.com/assets/2022/03/Project_panel_480x328px__0007_ALLSTAR.jpg?fit=480%2C328)
![Reebok x Jurassic Park [Pitch]](https://i0.wp.com/bentopliss.com/assets/2022/03/Project_panel_480x328px__0006_JP.jpg?fit=480%2C328)
