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All Posts in Motion

February 16, 2024 - No Comments!

Northern Digital Awards

It was great to be nominated for a couple of awards at the recent Northern Digital Awards, including best integrated campaign for my Sussex Modern campaign. Unfortunately didn't walk away this time with any gongs but it was a great evening.

 

 

The awards celebrate digital and marketing campaigns, websites, apps, software, tech and of course the incredible agencies and teams that invest innovative thinking, creativity and passion into their work and region.

January 31, 2023 - No Comments!

Culture Club

It’s the last Friday of the month, and that means Culture Club!

✅ Two slides
✅ Two things
✅ Two minutes

Something you've done. Something you've seen. Somewhere you've been.
Everyone in the agency, has two mins (max) to share a couple of cool things.

That’s it.

Then we all go to the pub/home/wherever our Friday and weekend takes us, having learned a bit, and feeling inspired.

This is the Culture Club.

January 31, 2023 - No Comments!

Oceans Alive: Rebrand

Full case study is on the way but in the mean time here's a little overview of my first project at SEROTONIN.

A new brand proposition, a rebrand, website redesign and total photography overhaul to give Oceans Alive a new purpose to head into 2023 with.

Oceans Alive. Supported by Science.

March 16, 2022 - No Comments!

NBA All Star Weekend – Reebok VIP Launch Event

The Bok Door - Welcome to the future.

Just before Christmas I received a truly exciting brief from Reebok that really had the whole team busy right up to Christmas and then into the new year.

Our biggest budget activation to date with a whole host of VIP's and exciting ideas flying around - it was all hands on deck to turn our pitch around on time and move super quickly with just 6 weeks to turn mood boards into reality.

Leading the pitch creative team we worked up and presented routes on the last day before the Christmas break. We really wanted to celebrate Reeboks basketball heritage and really hero them coming back into that arena going forwards (now they're under new ownership).

We did this be looking forwards into the brands future by transforming a space into a retro 90's Reebok store and turning the back 'staff room' door into a gateway into 'The Future' of Reebok activation space. No stone was left unturned when finding truly creative ways to make this event stand out and really help Reebok connect with it's consumers, VIP's and stakeholders.

From 90's style jeopardy games shows, to customisation stations with bespoke Reebok fonts, to Shaquille O'Neill's very own Wreck-Reation room complete with blow up couches and retro Shaq-Fu computer games and Dee Brown's famous 'No Look Dunk' slam contest.

The event put Reebok on the map during All Star weekend 2022 with people coming from across Cleveland and the US to blag their way onto the most exclusive guest list for the weekend and get involved in the action.

We were joined by many of Reeboks key directors, account contacts and some legendary VIP's including Big Shaq himself, Allen Iverson aka The Answer, Dee Brown, Myles Garrett and a host of other big names from the NBA All Star Weekend.

The event smashed all targets, by selling out twice and getting more people through the door than promised, the clients were super happy with the outcome with praise coming  from across Reeboks retail, global basketball and procurement teams.

A huge thanks to everybody involved in this iconic event!

You can read a mega review from Sneaker Freaker here

December 17, 2021 - No Comments!

Reebok x Keith Haring

A really cool project to work and lead on... a collaboration between an iconic brand and legendary artist. Below are a couple of the social stories, followed by a couple of key visuals. Each release in the pack has its own narrative relating to each release and the artwork it is inspired by - through the creative concept which turners the consumer into artist and brings the life in front of your eyes, with the shoe becoming part of the process that inspired it.

 

 

 

 

 

October 5, 2021 - No Comments!

Reebok x Ghostbusters – Drop 2 – Bust it UP!

Bustin' still makes me feel good! Buzzing to sneak some new work from team Reebok at IMA and another Ghostbusters collab! A second drop of sneakers inspired by the Ghostbusters franchise is on its way dropping soon. The visuals take reference from classic moments from the movies with a playful twist, as well as some and future classic moments from the forthcoming sequel Ghostbusters: Afterlife.

 

 

 

After COVID pushed the release of the movie back several times, it's finally great to be able to share some of this work!

 

 

August 20, 2021 - No Comments!

Reebok x END – Zig Kinetica ‘Jupiter’

Immerse yourself in the beauty of the solar system and the extra terrestrial store take-over created for the END. x Reebok "Jupiter" drop. It's the closest thing you'll get to the Milky Way!

The takeover featured an in store lunar campsite, intergalactic planetary launch zones as well as window takeovers of London, Newcastle and Glasgow stores.

 

 

July 3, 2021 - No Comments!

Reebok x Nerf

Mixing 3D with hand drawn airbrushed illustrations, vector graphic design, motion graphics and photography, this is the collaboration of 90's teenage dreams. It's Reebok or Nothin'

 

 

Welcome to Madison Square bedroom! Where last second buzzer beaters and downtown duvet dunks are more than a teenage dream. This is Reebok x Nerf.

 

 

June 26, 2021 - No Comments!

REEBOK X OFFSPRING COMMUNITY WORKOUT PLUS ‘ICE’

Celebrating everything community with the OFFSPRING collaboration with Reebok with campaign concept art direction, activation creative and retail tools that brings OFFSPRINGS limited edition of the Workout Plus ‘Ice’ to the consumer.

 

For those who are old enough to remember, the Reebok Work Out “Ice” was a big U.K. trend in the late 90s. Whether it was on the Ripple sole, in a multitude of colours and shades or finding it’s way on other Reebok models, the “Ice” sole was a must have. You’d have people teaming them up with Iceberg jackets and crazy Mosh jeans, it truly was a phenomena that swept up and down the country.

The campaign was shot by OFFSPRINGS very own community member  @nineteen.85

"We wanted to encapsulate and evoke nostalgic emotions of fun times with friends.  Whether it was in the park, at the skate rink or just hanging out in the community, Reebok’s rich historic heritage has always been present, and representative of UK culture through the years."

The idea was for this shoe to give you the feeling of those good old memories and whilst you wear it, to make new ones.

In addition to all this I created special elements for the release. With every purchase OFFSPRING included a custom ice cubes tray stamped with the brands logos to keep you cool on those summer days and you will also receive a dual branded community tote bag.

June 23, 2021 - No Comments!

Reebok Reserve – 2021

Back at the end of 2019 and the start of 2021 I got to lead the creative for the launching premium capsule collection from Reebok, Reebok Reserve. This is an exclusive collection of faithful reproductions from the archive and modern twists on Classic silhouettes.

Aimed at the sneaker aficionado who truly appreciates the stories and minute details in a shoe. Whether its digging out the original 1983 sole mould from the Italian factory or adding fleece and washing instructions to create a truly cosy winter Workout!

 

 

 

 

Currently working on the latest Reserve Campaign, and I can't wait to share what has Reebok has Reserved for 2022.

 

March 17, 2021 - No Comments!

Reebok Pump Omni II – No Look Book – 30th Anniversary

THE YEAR IS 1991.
THE DUNK CONTEST TITLE IS STILL ANYONE’S GAME.
DEE BROWN STEPS ONTO THE COURT.
HE SIZES UP THE RIM, BALL IN HAND, WITH ATTENTION FROM FANS ALL OVER THE WORLD.
HE SETS THE BALL ON THE FLOOR. WITH TWO HANDS HE PRIMES THE PUMPS ON HIS PUMP OMNI ZONE II SNEAKERS, REVOLUTIONARILY LOCKING IN A CUSTOM FIT FOR TAKEOFF.
EACH TIME HE APPROACHES THE NET, HE—AND THE UNPRECEDENTED PUMP TECHNOLOGY— BECOME EVEN MORE OF A PHENOMENON.
ON THE SEVENTH TRY, HE LAUNCHES INTO THE AIR, EYES COVERED BY HIS FOREARM.

BROWN CASUALLY JAMS THE BALL THROUGH THE BASKET, NAILING THE ICONIC NO-LOOK DUNK.  

AND THE REST IS HISTORY.

CHARLOTTE, NC - FEBRUARY 9: Dee Brown #7 of the Boston Celtics goes up for slam dunk during the Slam Dunk Contest in the 1991 NBA All-Star Week on February 9, 1991 at Charlotte Coliseum in Charlotte, North Carolina. NOTE TO (Photo by Nathaniel S. Butler/NBAE via Getty Images)

🏀 🏀 🏀

Last month Reebok reached out to us to help celebrate the launch of Pump Omni Zone II, 30 years on from this iconic moment. They asked us to create a digital look book using WNBA player Lexie Brown (Dee Brown’s daughter) that could support PR and tell the younger digital consumer the history around Dee Brown’s iconic no-look dunk (without actually being allowed to tell the story due to legal reasons SHOCK).

The challenges of lockdown have led to creatives experimenting with virtual photography, with #facetimeshoots becoming a huge trend among celebs and brands. To create our “No Look Book”, we thought we’d give this new trend a go ourselves.

We opted for a more candid approach making sure the models never look down the camera lens. Through collaborating with a Leeds based photographer who has mastered the art of the #homeshoot, we were able to shoot Lexie living in Florida and model Gabe residing in Phoenix using their iPhones - all from the comfort of our own home!

This allowed us to be extremely flexible working around Lexie’s strict training schedule whilst also battling with shipping delays, apparel going missing, weather conditions and last-minute shoot location changes.

Check out the The No Look Book

The client was absolutely buzzing with the quality that we were able to produce using an iPhone and our flexibility throughout the campaign, sharing the feedback below:

“This is absolutely perfect, we love the execution here and thank you everyone for your work on this.”

The Pump Omni Zone II release sold out in hours.