All Posts in Personal
During the summer, in downtime we redecorated the agency. Initially the design department and swiftly followed by all the other departments in the agency once they saw what we had achieved.
There where massive clear outs and tidying sessions and St Paul's has been transformed into an even more inspiring workplace. The transformation was finally completed a week ago with the installation of some wall vinyls placed around the building. I designed a couple of pieces, an organic and flowing welcome as you enter the front door and typographic treatment of a famous pangram in the studio.
I'm going to create a proper portfolio page for it all, but I'm still working on a colour version of the pangram statement, but in the meantime here are a couple of snaps.
Here are some more shots of the entire agency.
Along with most of the people at TBWA\Manchester, my summer was consumed pitching for Tesco. We were up against the great and the good of advertising, beating off competition including JWT, VCCP, McCann Erickson, SapientNitro and WCRS, before finally losing out to W+K..
Now that Wieden & Kennedy's work is starting to see the light of day, I thought I'd share the little case study I put together on the evolution of the Tesco marque, and its possible future evolution. Please bear in mind this was a single afternoons work, and it is nowhere near as comprehensive as the brilliant microsoft rebrand done by Andrew Kim. This is meant as more of an evolution in the style of recent high profile rebrands like Starbucks.
Please click on the images below to enlarge.
As you can see from the page above Tesco's branding early on was quite inconsistent, particularly with the advert from 1924 displaying 'Tesco' in 3 different faces and styles. On the image below from 1946, you can still see serious inconsistancies, with both serifs and sans being used in branding.
As you can see on the above image, since the Tesco has gradually refined the logo over, moving from a slab-serif, with the most recent incarnation from 1996 becoming almost a sans-serif.
However, with Tesco's rapid expansion into many other areas and sectors, the various sub-brands lack a visual consistency and cohesion.
The blue stripes, which are reminiscent of the stripes on a butchers apron, made their debut in the 1980s on Tesco press ads, devised by Lowe Howard-Spink. It was so effective that over time, the bars appeared in other areas until they became a permanent element of the Tesco logo. But they are used differently by different parts of the business which I feel is confusing.
Exploring the best way to make that next refinement of the logo can be seen over the next few images.
Should the number of stripes be reduced, or the size of them modified? Looking at the options below, moving to a completely sans typeface seems like a step too far. Getting the level of compression in x-height right, is also a tricky so as with not enough compression it doesn't look like Tesco, and too much and the logotype just looks squashed. Until actually having a look at it, I hadn't fully appreciated just how squashed it actually is.
In the end, we would recommend to lose the bars completely, as they don't actually represent anything. Black as a colour is then completely lost from the logo, with "every little helps" taking on the Tesco brand blue and thus aligning it closer to the master brand. Further to this "Every little helps" has been upweighted, with extra emphasis being placed on "helps", as this was one the core aspects of the pitch strategy.
Below you can see how this would be applied on an individual basis and across the various sub-brands, with each sector taking a slightly different colour.
As I said at the beginning, this was only a quick brand overview and would have been great to get to delve deeper into the details and across the huge range of sub-brands. On a another note its interesting to see W+K's take on "every little helps" in their current ads, and how it wasn't too far away from our own.
Over the weekend I happened to wander past the recently installed Manchester LomoWall. I'd been meaning to have a look for a while after submitting some shots a few months ago, and being unable to make the launch party.
I was secretly hoping that I'd been able to sneak a few shots in (as they needed 14000!), but I wasn't holding my breath. Slowly moving up and down the wall, I was delighted to find 8 or 9 of my own photographs featured and with each one being used multiple times too. Here are some snaps from my iPhone.
Check out the making of videos.
Billed as the “World’s first permanent LomoWall,” the Lomographic Society’s LomoWall Manchester was unveiled yesterday on Tariff Street. Now open to the public, the LomoWall Manchester is a 30m x 3m long artwork containing 14,000 individual “lomographs.” Alexandra King, Piccadilly Partnership Director said: “This is a new landmark on the Northern Quarter landscape, here in the heart of the Piccadilly Basin. The LomoWall adds to the street art scene in this part of the city centre and will become a visitor attraction in its own right. We are very proud to host it and to have the world’s first permanent LomoWall is a real honour. It’s a welcome addition to the urban landscape.” Lomography Press Release
David Tester of Lomography Manchester said, ”The theme of water was chosen as it fits in well with the 2012 Canal Festival and also as it reflects the surrounding area of the wall. The photos were generated via our online community and through workshops taking place at Lomography Gallery Store Manchester. Every photo that has been used has been taken in and around Manchester. We had a great response, as always, from our community”.
I was however disappointed to notice that the wall had already been vandalised in places, with a section of photographs being torn down and another area being graffitti'd.
If you want to go and have a look, free parking is available at the nearby Urban Exchange (Aldi, Go Outdoors, etc) retail development off Great Ancoats Street, or for more information on Lomography visit http://www.lomography.com or check out shop at 20 Oldham Street.
'ONE OFF’ LEAP DAY INSPIRES NEW SOCIAL MEDIA LED ART EXHIBITION.
To celebrate the ‘one off’ leap year day on Wednesday, four Manchester instagrammers (Kate Towey, James G Brown, Gina Hewitt and Fiona McGarva) organised a social media led collaborative art project to create ‘One Off’: a photography exhibition in Northern Quarter gift shop Incognito’s gallery space, an old bank vault.
[divider top_link="false" autosize="true"]
The ‘People’s Choice’ Vault – photo by instruct.
Entrants were asked to simply take a photo using the hugely popular iPhone photography app, instagram on the theme ‘One Off’ and tag it using the corresponding hashtag. All submitted photos were displayed with the most popular 18 photos being framed and entered into the ‘people’s choice’ competition with the winner decided by those who attended. Checking the tag now, there were almost 350 submitted photos.
I submitted a couple of images, with one being lucky enough to be selected for the ‘people’s choice’ award and being framed and displayed with 17 selected others inside the old vault. Unfortunately I didn’t win, but I think 13 votes was quite respectable (which put me in about 5th place, not that I was counting or anything!)
[divider top_link="false" autosize="true"]
The winning entry – photo by marklloyd68
Yesterday Jenson Button took to the streets of Manchester in his Mclaron MP-23, tearing up Deansgate to Albert Square and back in again whilst 55,000 fans cheered him on.
Glad we got down their pretty early as we got quite good spot at the turning point by the town hall, where we got sprayed with bits of tyre/road as Jenson performed burnouts right infront of us. The Q&A was pretty interesting, especially after we had just been ejected from behind the fanzone by an angry security man for sneaking in with some of Jensons party!
Check out the videos at the bottom, as they attempt to portray the noise and power of it all - like angry elephants smashing their way around Manchester!
This video filmed by my mate @stevo9856 is awesome!
Jenson getting a bit sideways on his final run back towards Deansgate.
Jenson heading to the Q&A session - just after we had been ejected by a grizzly security guard.
Lewis Hamiltons suit and car.
Messing around with with video settings on my new-ish Canon G12 camera at a gig last night, and discovered the "miniature" setting. Basically a tilt-shift setting, which blurs the top and bottom a bit.What I didn't realise is that it also plays back at x10 speed and with no sound. I'm a bit gutted there's no sound as this was one of the best songs of the night, but then at 10x it would be rubbish - which I didn't realise at the time either. I would also have liked the tilt-shift blurriness to have been a bit stronger, as at the minute its more of a time-lapse video rather than minature or tilt-shift. - more play needed I think. I still think it looks kinda cool being condensed down into 24 seconds - The light show was really good considering the relatively small size of the gig and lead singer Ed Macfarlane dances around like a mad man. Anyway I thought I'd post it up, so hear it is. Let me know what you think.
After all the recent fuss on the news and twitter, thought I'd check out where I'd been. Its fun watch the timeline play out and see journeys and trips down to the south or going skiing in the French Alps. As well as to see areas where I've lost signal and my phone has jumped several miles to other areas, which then have no trail to or from. I'm sure my recent trip to Amsterdam would be on there too but I've not synced my iphone in the last week.
If you want to see where you've been check: http://petewarden.github.com/iPhoneTracker/ and for more information Pete Warden has written some interesting points about the who, what and why of it.
Personally I'm not too bothered by it, plenty of other companies track where and what we do, I think its just the unsecured and easy accessible nature of it which is risky. However I'm sure Apple will do something about this soon.
I've just got back from a week in the French Alps, and as usual I've taken loads of pictures. As well as taking loads on my proper camera I also used my trusty iPhone 3GS, and namely the Instagram and Hipstamatic apps. Since I've started using the instagram app, I've barely touched hipstamatic and the multitude of other camera apps I've got installed. But I thought this little trip away would be a good chance to revisit it (it cost me money after all) give them a little head-to-head and decide once and for all if one reigns supreme.
Here are the results:
One point to note, is that all the instagram photos were taken on a sunny day, where as at least half the hipstamatic shots were taken in poor visibility and low light.
Generally I much prefer the instagram interface, not having to wait for the image to "develop" and the ability to try all the different filters out before selecting the best one. However the randomness of hipstamatic does sometimes produce nice and unexpetced results, but equally there are plenty of shots which could be much improved if there was a better viewfinder or if they could be applied retroactively. I also like the ability to edit the image in another app first (I use TiltShiftGen, quite often to tweak colours, saturation and contrast), before then applying the filters and thats before you even get onto the social aspect of instagram.
I'm not going to talk about the social aspect of instagram (which is great by the way, as you will know if you're familiar with the app), but merely comparing the usability and results as I had limited access to that whilst up in the Alps.
The main difference in the actual shots/filters seems to be the level of contrast, with it being richer in instagram and more washed out and dreamy in hipstamtic. I tend to prefer the results instagram provides - being able to browse the various results means the best filter is always selected, maybe if the same was possible with hipstamtic I'd use it more as too often the results aren't quite what I hoped for.
But then I knew all this before, which is why I hadn't used it for donkeys. But it does produce some nice images, and combining the two apps also gives some interesting and different results. So maybe I will use it a bit more from now on, if only to make my photos slightly different from all the instagram'd ones flying about.
If you want to follow me on instagram my username is bentopliss.
Last Thursday, I attended New Adventures in Web Design, a new web design conference taking place in Nottingham organised by Simon Collison. I was fortunate enough to win my ticket back in October whilst taking part in the Creative Cup (check my post about that here), and so on Thursday morning I set off towards Nottingham.
Now getting to Nottingham from Manchester isn't the most straight forward of journeys, especially via public transport and the morning after moving out of my flat. Nevertheless I made onto the first of four of trains I would be taking that day, at 5.50am changing in Sheffield. Below are a couple of my early morning snaps.
I'd not been to a conference like this before, and after heading down on my own it was a welcome relief to see quite a few familer faces throughout the day. Now onto the talks. I'm only going to give a brief summary as other people have already summed up the talks very well, and probably much better than me. I thoroughly recommend reading Jake Smith's review or Bluegg Creative's review.
As a designer who works on both online and offline projects I was pleased when most of the talks dicussed a much broader level of design and its principals than I had anticipated, there was also very little technical talk, which also suited me down to the ground.
The day got underway to an interesting start with Dan Rubin and Mark Boulton both questioning the evolution of design and its terminology, whilst asking the wider design community to seek to amend them and "create a new canon". The main theme I took away from this is that on the web there "are no pages and there are no edges". Digital is a new and evolving industry and we should question our process until the best practice can be established.
I really enjoyed the talk given next by Elliot Jay Stocks, again it crossed over from digital to print and back again. He talked about the benefits of varying disciplines (something which I believe very strongly about), even if its only to make you realise by switching how much you prefer the thing you spend most of your time doing. He then went onto talk about the pitfalls of using design cliches and trends, as well as the necessity of focusing on the tiny details when using things like drop shadows, highlights, bevels if you must go for that whole web 2.0 aesthetic.
For me the talks which focused on personal work I found to less inspiring then the those which covered broader subjects. Although they all covered interesting points, I found harder to engage with as it was just confirming (for me) the process of desiging I go through every day on projects and I didn't feel like I learning unlike in the talks of the morning. Saying that, there wasn't a talk all day I didn't take something away from.
Towards the end of the day my early start was slowly but surely catching up with me, but the final two talks from Andy Clarke and Brendan Dawes certainly did enough to keep my attention going strong right until the end of the day. Both are strong and confident speakers who took interesting angles on design. Andy Clarke spoke about westerns and comic books, relating the production, direction and illustration techniques of the formats to the rhymn and art direction of good website design.
Whilst Brendan Dawes focussed on the beauty of product design (again a subject I feel close to after studying it whilst at university), and making things - design shouldn't be constrained, its about questioning things and learning quite often through play. I liked how this linked back to the points in the morning about the redfinition and questioning what we do.
After a great day of talks (and once I'd recovered from a serious numb bum) I managed to hang around for a few hours and grab a few beers before heading back on the last train(s) back to Manchester. Unfortunately due to the poor transport links between Manchester and Nottingham I couldn't stay on and drink into the night, next time I'll book a hotel room and take the next day off work.
As far as I m concerned it was a great day, where the little details made all the difference, even if it was a particularly long one getting home 20 hours after I intially left in the early hours of the morning before. The name card/shedule lanyards were nicely designed, as were all the other little bits in the goodie bags such as the bookmark, pin badge as well as the New Adventures paper which is a great read, which you should all buy by the way.
Below are a few snaps from my iPhone 3GS, hence the poor quality.
So on Sunday TBWA\Manchester entered a team into the inaugral Creative Cup, pitting 32 of Manchesters creative agencies against each other in an all or nothing battle to the death/5-a-side football tournament Enduring unseasonally high temperatures, some of sporting hangovers (Paul), and illness (Sean) and with the games coming thick and fast, Team TBWA managed to win 8 games on the bounce before an unlucky penalty shootout defeat in the semi-finals cruelly knocked Team TBWA out.
TBWA 4 v 0 Marketing List
TBWA 3 v 2 Orchard
TBWA 3 v 0 Melbourne
TBWA 3 v 2 Marketing List
TBWA 1 v 0 Orchard
TBWA 5 v 0 Melbourne
TBWA 3 v 1 The Drum
TBWA 1 v 1 IAS b2b Marketing (TBWA win 6 - 5 on penalities)
TBWA 0 v 0 Lightbox (Lightbox win 4 - 3 on penalities)
Penalties also decided the winner of the Creative Cup 2010 with Gyro HSR beating Lightbox on penalties 3-2 after the game was level at 1-1.
All in all Creative Cup was a great day, the weather was awesome and nearly £2000 was raised for charity. It was just unfortunate we couldn't walk away with the cup, but there's always next year!
As an empolyee of TBWA\Manchester there is great scheme available where you recieve half a day off once a quarter to go and do some thing cultural.
This is the story of my Culture Club afternoon.
With the current quarter ending on Thursday and free slots rapidly dwindling I quickly booked mine for Monday afternoon with the intention of going to see Rafael Lozano-Hemmer's exhibition at the Manchester Art Gallery, however I arrived to find gallery is closed on Mondays.
Annoyed at my lack of preparation, I quickly hot footed it across to the Cube gallery on Portland street, as there is usually some good little exhibitions on there. Although on Monday it just seemed to be hosting a forum on energy saving from Calor. I did manage to snap a pictures of the seemingly only piece of work being displayed.
So after these two disasters, I made a beeline for the Cornerhouse, but alas their 3 galleries were also closed (for changeover this time). All that was left to do was to take stock with a tasty beverage in the Cornerhouse's fine cafe/bar. At this point I recieved a phone call from Matt Cook, who was also on his Culture Club afternoon and suffering a similar fate to myself. After doing exactly the same route, he was now in the Northern Quarter finding the galleries closed there too.
Do people really not visit galleries on Mondays?
After much deliberation (and some beer), I decided to check out a film at the Cornerhouse. There was one film on, Enter the Void. Its got pretty good reviews and I watched a cheeky trailer on my iPhone which looked cool.
I was warned by two separate cinema employees about the use of strobe lighting and flashing effects as well as the threat of motion sickness during the film. This only made my anticipation of the film grow, however what I wasn't warned about was that the sickness felt by previous viewers of the film probably wasn't caused by the portions of the film shot in the first person, but was probably due to some of the the subject matter.
Now, this is a good film. Its shot in a pretty cool way, and uses some interesting and very stylised techniques. Some of the cut scenes do go on for far too long however, and about halfway through it suddenly becomes the most unexpectidly (porno)graphic film I've seen. I certainly felt "cultured" by the time I left!
I did also manage to squeeze in a walk through the set of the Hollywood blockbuster "Captain America" being filmed on my doorstep in the Northern Quarter on my way home. Below are a few snaps taken on my iPhone, for more information, (better) photos and videos on the filming check out this great blog, captainamericafilmingmanchester.co.uk.
Here is a video of the scene where the fire damaged car in my photos is being blown up.
All in all it was a great half day even if it did get off to a slow start, with the culture having to be hunted down. So next time round and to avoid seeing a man reaching the point of climax from inside a woman, I might just do a bit more preparation. #cultureclub
Last Sunday I took part and completed my first half marathon, The 30th BUPA Great North Run as part of a team from TBWA\Manchester. Everyone did really well with their respective runs and as I type we have raised £1,765.00 for Henshaws, Society for Blind People. If you still want to donate, its not too late and every penny is really appreciated.
I managed to just sneak inside my target of sub 2 hours, with a time of 1 hour 58 minutes 09 seconds, finishing an overall postion of 10497 out of 54000 runners. So only any hour behind Haile Gebrselassie!
PS. Thanks to the lovely lady who gave me an ice pop at around the 11 mile mark, not sure I would have made it to the end without the sugar hit!