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All Posts in Print
Back at the end of 2019 and the start of 2021 I got to lead the creative for the launching premium capsule collection from Reebok, Reebok Reserve. This is an exclusive collection of faithful reproductions from the archive and modern twists on Classic silhouettes.
Aimed at the sneaker aficionado who truly appreciates the stories and minute details in a shoe. Whether its digging out the original 1983 sole mould from the Italian factory or adding fleece and washing instructions to create a truly cosy winter Workout!
Currently working on the latest Reserve Campaign, and I can't wait to share what has Reebok has Reserved for 2022.
Leveraging the graphic language of old Kung-Fu movie posters, graphic novels and the humour of the film franchise, creating the key visuals for the Reebok and KFP collab was a fun project work on.
Starting with a teaser social story campaign based around Chinese New Year before leading into the graphic poster inspired key campaign.
The streams have crossed! Proud to see this work drop - a great project to be a part of.
The latest project Reebok project I've been fortunate enough to be involved in, with the good people at Tangent has now started to be released on the global Reebok Classic channels.
Over six months hard work went into the creation of these three global campaigns for Reebok, working with the good guys at Tangent and work I'm really proud of.
Full case studies can be found on the below links:
- Trainer re-issue and intro campaign for the Reebok Classic 3D OP.98.
- Hero campaign and film for the 2018 interpretation, the Reebok Classic 3D OP.LITE.
- The high-end Ian Paley capsule collection, the Reebok Classic 3D OP.IP.
Nice to see some of the packaging I worked on as part of the myprotein rebrand last summer starting to appear out in the wild.
Last year I was lucky enough to work on a number of projects with drinks brand Red Bull. The first one to go live was the branding and visual identity for Red Bulls first foray into road cycling, Red Bull Timelaps. The event saw teams of 4 battle it over a 25 hour endurance race on 28th October 2017 at Great Windsor Park as the clocks went back (that's where the extra hour came in).
Whilst I put together a full case study here are a few shots from the event for which I was lucky enough to attend. It was a great day and night all round and everyone seemed to enjoy it. The weather even held out which, for an outdoor event in October is amazing!
Participants compete during Red Bull Timelaps in Windsor Great Park, London UK, on October 28, 2017
I'm proud to have been involved in the Jacamo re-brand project which last week won 2 pencils at the D&AD awards in London. The 'Real-Man Manual' took away two pencils - a graphite for 'Brand Expression for Print' & wood in 'Branding'.
Congrats to the whole LOVE Jacamo team; Gary, Rory, Laffers, Pat and Myers.
About the project and re-inventing the Jacamo brand.
We knew we needed to raise brand awareness for Jacamo but, at the same time, consider how we could shift opinions of those who had negative, and often unfair, perceptions of what Jacamo was all about. Fundamentally, it’s great-fitting and stylish clothes for men.
From sizes S to 5XL, Jacamo offers clothes for every man. Well, every real man. And real men aren’t that keen on the frills and fuss when it comes to shopping. So we created a brand that offers a shopping experience for men who want to look and feel great without any of the
hassle. Our brand proposition was born – Jacamo. Outfitters For The Real Man.
The Jacamo Real-Man Manual
We created the ‘Jacamo Real-Man Manual’ to lay down in black and white (literally) all those nitty-gritty details of the brand’s reinvention. The manual combines our new, humorous tone of voice with a series of comical illustrations to create a brand book that inspires and entertains in equal measure. Used as both an internal rallying cry and an external opinion changer, the book has served as a catalyst for a year of change at Jacamo.
View the project here, whilst I get round to adding to the work section.