Selected projects:

adidas Originals – Ozweego

adidas Originals – Ozweego
Brand Campaign
The North Face – Explorers Unite

The North Face – Explorers Unite
Brand Campaign
adidas Originals – Superstar (size?)

adidas Originals – Superstar (size?)
Brand Campaign
Johnnie Walker – Platinum Label

Johnnie Walker – Platinum Label
Art Direction, advertising, stills, motion
Johnnie Walker – Gold Label

Johnnie Walker – Gold Label
Art Direction, advertising, stills, motion
Reebok in Times Square

Reebok in Times Square
Advertising Campaign
Solarglide – adidas London Flagship

Solarglide – adidas London Flagship
Retail Activation
adidas Predator x Swarovski

adidas Predator x Swarovski
Retail Activation
Reebok Reserve – 2021

Reebok Reserve – 2021
Reebok Reserve – 2022

Reebok Reserve – 2022
Reebok 3D OP.98

Reebok 3D OP.98
Brand Campaign
Reebok 3D OP.LITE

Reebok 3D OP.LITE
Brand Campaign
Reebok 3D OP.IP

Reebok 3D OP.IP
Brand Campaign
Reebok – NBA All Star Event [2022]

Reebok – NBA All Star Event [2022]
Reebok x Nerf

Reebok x Nerf
adidas Originals – Superstar (JD)

adidas Originals – Superstar (JD)
Brand Campaign
adidas Originals – ZX750_HD

adidas Originals – ZX750_HD
Retail Campaign
Reebok – Inventors of the Split

Reebok – Inventors of the Split
Graphic Design
Reebok x Eames – LA – Friends & Family Dinner

Reebok x Eames – LA – Friends & Family Dinner
Launch Activation Event
Reebok x Eames – END & Footpatrol

Reebok x Eames – END & Footpatrol
Retail Activation
Reebok Performance

Reebok Performance
Reebok Editorial

Reebok Editorial
Reebok x Prince

Reebok x Prince
Reebok x Ghostbusters

Reebok x Ghostbusters
Reebok x Power Rangers

Reebok x Power Rangers
Red Bull – Quicksand

Red Bull – Quicksand
Brand Identity
Red Bull – Timelaps

Red Bull – Timelaps
Visual Identity
Reebok x Eames – NYC – Drop 2 Launch

Reebok x Eames – NYC – Drop 2 Launch
Launch Activation Event
Red Bull – Playmaker

Red Bull – Playmaker
Branding
Red Bull – Amaphiko

Red Bull – Amaphiko
Campaign
Red Bull – Gaming Sphere

Red Bull – Gaming Sphere
Brand Identity
Reebok x Jelly Belly

Reebok x Jelly Belly
Reebok x Keith Haring

Reebok x Keith Haring
Reebok x adidas Originals – ZX Fury

Reebok x adidas Originals – ZX Fury
Jacamo

Jacamo
Graphic design, art direction, branding
OFFSPRING Community x Reebok

OFFSPRING Community x Reebok
Saints x Under Armour

Saints x Under Armour
Kit Launch
JW Lees – Beer Rebrand

JW Lees – Beer Rebrand
Branding, typography, illustration
Nescafe Cold Brew Coffee

Nescafe Cold Brew Coffee
Branding
Reebok x Kung Fu Panda

Reebok x Kung Fu Panda
Reebok x Jurassic Park [Pitch]

Reebok x Jurassic Park [Pitch]
Reebok x Candy Land

Reebok x Candy Land
Umbro – Medusae II (Teaser)

Umbro – Medusae II (Teaser)
Film, motion, art direction
Umbro – Velocita 3

Umbro – Velocita 3
Typography, graphic design
Blacks: Life Outdoors

Blacks: Life Outdoors
App Design
Supply & Demand, New York

Supply & Demand, New York
Digital Design
Charalambous Basketball Memorial Identity

Charalambous Basketball Memorial Identity
Branding
BCAA Energy

BCAA Energy
Branding
JD Sports Website

JD Sports Website
Digital Design
JD Sports App Design

JD Sports App Design
App & Mobile Design
JD Unrivalled: Blog

JD Unrivalled: Blog
Digital Design
Undisputed King Of Trainers

Undisputed King Of Trainers
Digital Design
JD Photography

JD Photography
Art Direction, photography
Nifty-50

Nifty-50
Design, print, poster, illustration
Various logos and wordmarks

Various logos and wordmarks
Logos & Branding
Scotts

Scotts
Digital Design
Turnstyle

Turnstyle
Branding & Digital Design
First Transpennine Express

First Transpennine Express
Press, Digital & Illustration
Fentimans

Fentimans
Digital Design
Manchester United

Manchester United
Art Direction & Design
Original Source: Cycle Jerseys

Original Source: Cycle Jerseys
Cycle Jerseys
TBWA\ Typography

TBWA\ Typography
Typography
EA Games

EA Games
Digital Design
International Women’s Day

International Women’s Day
Identity
Invite

Invite
Typography
SAALBACH

SAALBACH
Austria 2020
CARVOEIRO

CARVOEIRO
Portugal 2019
TAVIRA

TAVIRA
Portugal 2019
PRAGUE

PRAGUE
Czech Republic 2019
BRATISLAVA

BRATISLAVA
Slovakia 2019
VIENNA

VIENNA
Austria 2019
LES 3 VALLÉES

LES 3 VALLÉES
France 2019
CHICAGO

CHICAGO
USA 2018
ALBERTA & JASPER

ALBERTA & JASPER
Canada 2018
VANCOUVER

VANCOUVER
Canada 2018
ST. PETERSBURG

ST. PETERSBURG
Russia World Cup 2018
MOSCOW

MOSCOW
Russia World Cup 2018
BARCELONA – FOOTBALL & F1

BARCELONA – FOOTBALL & F1
Spain May & Sept 2018
BARCELONA

BARCELONA
Spain May 2018
MORZINE

MORZINE
France, New Year 2017/8
LISBON

LISBON
Portugal 2017
HAMBURG

HAMBURG
Germany 2016
F1 HUNGARIAN GP 2016 & BUDAPEST

F1 HUNGARIAN GP 2016 & BUDAPEST
Hungary 2016
MADRID

MADRID
Spain 2016
CHAMONIX

CHAMONIX
France 2016
VENICE

VENICE
Italy 2015
KITZBUHEL

KITZBUHEL
Austria 2015
KRAKOW

KRAKOW
Poland 2015
DAY 1 – TRAVEL, SHINKANSEN & NAGOYA

DAY 1 – TRAVEL, SHINKANSEN & NAGOYA
Japan 2014
DAY 2 – SUZUKA, F1 QUALIFYING & NAGOYA

DAY 2 – SUZUKA, F1 QUALIFYING & NAGOYA
Japan 2014
DAY 3 – SUZUKA RACEDAY & MY NAGOYA BIRTHDAY

DAY 3 – SUZUKA RACEDAY & MY NAGOYA BIRTHDAY
Japan 2014
DAY 4 – NAGOYA TO SHINJUKU

DAY 4 – NAGOYA TO SHINJUKU
Japan 2014
DAY 5 – UENO, ASAKUSA & LOST IN TRANSLATION

DAY 5 – UENO, ASAKUSA & LOST IN TRANSLATION
Japan 2014
DAY 6 – SHINJUKU TO SHIBUYA

DAY 6 – SHINJUKU TO SHIBUYA
Japan 2014
DAY 7 – TSUJIKI, GINZA & EBISU

DAY 7 – TSUJIKI, GINZA & EBISU
Japan 2014
DAY 8 – MEIJI JINGU, HARAJUKU & SHIBUYA

DAY 8 – MEIJI JINGU, HARAJUKU & SHIBUYA
Japan 2014
DAY 9 – AKIHABRA, ROPPONGI & MIDTOWN

DAY 9 – AKIHABRA, ROPPONGI & MIDTOWN
Japan 2014
DAY 10 – MIYAJIMA ISLAND

DAY 10 – MIYAJIMA ISLAND
Japan 2014
DAY 11 – HIROSHIMA & KYOTO

DAY 11 – HIROSHIMA & KYOTO
Japan 2014
DAY 12 – KYOTO (KIYOMIZU-DERA & FUSHIMI INARI)

DAY 12 – KYOTO (KIYOMIZU-DERA & FUSHIMI INARI)
Japan 2014
DAY 13 – KYOTO (ARASHIYAMA & GOLDEN PAVILION)

DAY 13 – KYOTO (ARASHIYAMA & GOLDEN PAVILION)
Japan 2014
DAY 14 – OSAKA

DAY 14 – OSAKA
Japan 2014
DAY 15 – OSAKA

DAY 15 – OSAKA
Japan 2014
HORIZON FESTIVAL, BANSKO

HORIZON FESTIVAL, BANSKO
Bulgaria 2014
COPENHAGEN

COPENHAGEN
Denmark 2013
A WEEK IN MADEIRA

A WEEK IN MADEIRA
Portugal 2013
PARIS

PARIS
France 2012
NEW YORK

NEW YORK
USA 2012
LAS VEGAS & GRAND CANYON

LAS VEGAS & GRAND CANYON
USA 2012
SAN FRANCISCO

SAN FRANCISCO
USA 2012
F1 BRITISH GRAND PRIX

F1 BRITISH GRAND PRIX
Silverstone 2012

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August 8, 2024 - No Comments!

Sweet Dreams are made of… chicken

A few weeks ago I took the Serotonin creative team on a little trip out of the office for an afternoon of culture, creativity and fried chicken with visit to the surreal world of a fading fast-food empire and an interactive adventure that mixes cinema and animation...

Sweet Dreams is an immersive adventure that transports you into the world of the Real Good Chicken Company, created by award-winning artist collective Marshmallow Laser Feast and illustrated by French artist mcbess (big fan).

From factory button pusher to funeral guest, the experience really touches all the senses.

All in, it was nice to get out of the studio for half-a-day and immerse ourselves in brand storytelling, pop-culture, design and cultural satire of the food & advertising industry.

Check out my photojournal from the visit

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November 8, 2022 - No Comments!

Manchester Art Fair

Friday night art fair launch party action down at Manchester Central. Some great artists on display from across the country and beyond.

 

Highlights for me were the Orbis Community. A not-for-profit Community based in Gateshead. It was great chatting to one of their board members and learning about their collective. I particularly loved the work of Adam Pointer, Rock and Rose and Helen McClafferty.

 

 

A few photos from the fair are below, with some more over on my photojournal.

 

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April 18, 2022 - No Comments!

Hockney at the Fitzwilliam

I got the chance to visit the Hockneys Eye exhibition at the Fitzwilliam museum over the Easter weekend whilst down in Cambridge and it's one of the most beautifully curated exhibitions I've been to.


Hockneys work is incredible, as expected, but it's been positioned in and around the Fitzwilliam's existing works, playing on both the technical aspects of the artwork as well as juxtaposing themes. All while highlighted against vibrant green colour blocking. Totally unexpected and totally excellent.

Well worth checking out if you are in the vicinity.
Some more photos will be up soon over on my photo journal.

Head down to the Fitzwilliam Museum, Cambridge, 15 March-29 August.

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August 14, 2016 - No Comments!

The “With Love” Project

I first heard about this project about 18 months ago over a coffee with my then neighbour Chris Roberts. He had started a little side project meeting, photographing and interviewing craftsmen and makers - people who run their own business built on their passion for the product and process.

Cut to now after one failed and a second successful kickstarter campaign the With Love book has finally landed on my table and it's a thing of beauty. (Good work lads!) Full of inspiring case studies and beautiful photography from projects and businesses of passion from around the UK. It's lovingly put together and well worth getting your hands on.

Now the kickstarter is finished you can buy a copy here: withloveproject.co.uk

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December 16, 2015 - No Comments!

The Design Museum & The Eames Exhibition at the Barbican

Finally after nearly going on several occasions I finally got to check out the Design Museum at its current home on the bank of the Thames. There was a great exhibition on cycling, from its first forms through to ultra modern time trial bikes. A highlight was seeing Chris Boardman's gold medal winning Lotus from the '92 Barcelona Olympics.

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The other main exhibition was "Design of Year 2015".

Now in its eighth year, Designs of the Year celebrates design that promotes or delivers change, enables access, extends design practice or captures the spirit of the year. Someday the other museums will be showing this stuff.

Some great work on display... and I love the BMW i8.

 

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Finally I squeezed in a quick visit to the Barbican for the "World of Charles and Ray Eames" exhibition. I got there 20 mins before it closed and the attendant advised me it takes 2 hours to see it all. I whizzed round in 15 mins... here are the highlights!

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March 21, 2015 - No Comments!

the Whitworth

The Whitworth, Manchester's gallery in the park, has just reopened after a £15 million renovation and expansion. Having never been before I had been wanting to check it out since the re-opening, and its well worth a visit. There's good mixture of exhibitions from photography, portraits, sculpture and art, with the exhibition spaces also adding their own character to the displays.

The park location is great, especially on a sunny day like day. Whether you're inside and catching glimpses of green out side or outside where the new glass extension cantilevers into the park.

My highlights were: The 1960s: Works by Peter Blake, Bridget Riley and others reveal the riotous colour, fashion and art of the era and Cornelia Parker's solo show. Cai Guo-Qiang, Unmanned Nature looked interesting, but there was a big queue so I just poked my head round the corner for that. Also worth noting is the 'War Room', a large space lined with the left over cutting sheets from the production of memorial poppy's.

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March 20, 2015 - No Comments!

Eclipse 2015

Today in the UK we witnessed a rare astronomical occurance, a solar eclipse. A solar eclipse is where the moon moves in between the earth and the sun, blocking out the sun's light for a short period of time.

Its really impressive to witness, and is one of the only times you get a sense of being apart of system of moving rocks in space, and just how small we are.

The eclipse reached at around 83% coverage in the UK, with only two places on earth getting a full 100% coverage.

The next solar eclipse in the UK won't be until 2026.

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May 7, 2013 - No Comments!

One Thing I Know: The Book

Over the weekend I received my copy of 'One Thing I Know' published by Creative England, and featuring original articles and illustration pieces from some of the UK’s top creatives. Compiling hard-earned insights from creative entrepreneurs from across the UK, the series of articles interspersed with beautiful illustrations is aimed at passing their experience down to the next generation. This is first-hand advice from those who have experienced it - and overcome it - themselves.

The printed version of One Thing I Know is available now for free, all you have to do is pay the cost of the postage. Alternatively head over to onethingiknow.co.uk to check out some of the articles and illustrations online.

 

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February 15, 2013 - No Comments!

Just because you can’t see something, doesn’t mean its not there.

I've made a conscious effort recently not to blog other peoples work as much, and concentrate more on personal topics. Others peoples work is better for sharing on twitter and/or pinterest. However recently I was asked to write a blog post for the TBWA\Manchester blog about something that inspires me, so i thought I would share it here too.

As a designer attention to detail and craft is important to me, but micro-sculpter Willard Wigan MBE takes this to a whole new level with his miniature sculptures which are almost invisible to the naked eye. He possesses a complete control over hand and body to move minute tools and mould molecular fibres. Wigan creates his sculptures which he displays mounted on pin heads or within the eye of a needle, using homemade tools and then paints them with a hair removed from a houseflys back.

Because the works are microscopic, the sculptor has learned to control his nervous system and breathing to ensure he does not make even the tiniest movement. Wigan, when working, enters a meditative state in which his heartbeat is slowed, allowing him to reduce any hand tremors and work between heartbeats. BETWEEN HEARTBEATS. Just think about it for a second.

His work and artistry is truly inspiring, if we all attempted to take this much focus and concentration with our work, then the world would certainly be a better place for it.

More of Willard’s work can be found at willard-wigan.com or you can listen to him talk about his process and inspiration with his TED talk.