Selected projects:

All Posts in Art Direction

October 14, 2022 - No Comments!

Big Prize… and big names ;)

Nice little mention in PR Week today, as Rise at Seven clinch agency of the year... article below...

UK PRWeek Awards 2022.
Best Agency (outside London) - Winner – Rise at Seven

This award goes to Rise at Seven, whose approach of combining PR with SEO has paid dividends.

Launched during the pandemic by Carrie Rose and Stephen Kenwright, in just three years Sheffield-based Rise at Seven has grown into a major player. It now has 140 employees and offices in London, Sheffield and Manchester.

Read: PRWeek UK Awards 2022: Winners revealed

April 2022 saw the opening of Rise at Seven’s first US office in New York and the agency boasts clients such as Interflora, boohoo, GoCompare, and Parkdean Resorts. The agency was the fastest growing in the PRWeek Top 150 2022, with revenue quadrupling to almost £4m in 2021 and the size of its team doubling from less than 50 to more than 100. Revenue is continuing to soar, reaching £6.8m in 2022 – a year in which Rise at Seven made £1.5m in profit.

The secret of its success? A client offering combining PR with SEO to increase brand awareness and digital impact, according to Rose. The past year has seen it continue to win big name clients, such as Revolution Beauty and Dermalogica. And the agency has attracted some big names to its ranks. Dave Bennett, the former global managing director of Exposure and Freuds director, joined as comms director in March; and the agency appointed Ben Topliss, ex-design director at IMA-Home, as head of design in May.

In a bid to stay ahead of the pack, Rise at Seven recently built a tool that extracts thousands of searches from its clients’ internal site search analytics and matches them to Google Trends. This informs activity in a fraction of the time compared to traditional insight processes.

The judges said

The niche this agency serves feels very current right now, and the growth and culture Rise at Seven has achieved in just a few short years is really quite astounding.

May 25, 2022 - No Comments!

New Work Alert… adidas: Predator x Swarovski

One of my last projects at IMA-Home was a really fun one. A limited edition football boot collaboration between adidas and Swarovski - diamond studded Preds. Unreal.

The brief called for a retail takeover in the London flagship adidas store to launch and celebrate the £300 badboy blingers! Jumpers for goalposts anyone? ​

Shine bright, stand out, play the occasion.

April 16, 2022 - No Comments!

Remote Direction

Some BTS action here from a photoshoot I art directed back at the start of February for adidas and their Bra Revolution campaign. The shoot took place in NYC whilst I remotely art directed from my sofa in Manchester late into the evening.

Working with the talented photographer Vivian Kim and my incredible IMA NYC homies across the pond.

March 18, 2022 - No Comments!

adidas LDN Solarglide

Now live in store is a super immersive body tracking, gaming experience I created for the adidas Solarglide retail campaign for adidas' LDN flagship store.

Giant screens and body tracking encourages shoppers to try on and test themselves (and the new Solarglide shoe) in a fun game,against their friends and other consumers.. and everyone is loving it.

LDN Solarglide has started off as the best performing store takeover for adidas in 2022, selling in large numbers in the first week and hitting high levels of consumer interactions since launch.

March 16, 2022 - No Comments!

NBA All Star Weekend – Reebok VIP Launch Event

The Bok Door - Welcome to the future.

Just before Christmas I received a truly exciting brief from Reebok that really had the whole team busy right up to Christmas and then into the new year.

Our biggest budget activation to date with a whole host of VIP's and exciting ideas flying around - it was all hands on deck to turn our pitch around on time and move super quickly with just 6 weeks to turn mood boards into reality.

Leading the pitch creative team we worked up and presented routes on the last day before the Christmas break. We really wanted to celebrate Reeboks basketball heritage and really hero them coming back into that arena going forwards (now they're under new ownership).

We did this be looking forwards into the brands future by transforming a space into a retro 90's Reebok store and turning the back 'staff room' door into a gateway into 'The Future' of Reebok activation space. No stone was left unturned when finding truly creative ways to make this event stand out and really help Reebok connect with it's consumers, VIP's and stakeholders.

From 90's style jeopardy games shows, to customisation stations with bespoke Reebok fonts, to Shaquille O'Neill's very own Wreck-Reation room complete with blow up couches and retro Shaq-Fu computer games and Dee Brown's famous 'No Look Dunk' slam contest.

The event put Reebok on the map during All Star weekend 2022 with people coming from across Cleveland and the US to blag their way onto the most exclusive guest list for the weekend and get involved in the action.

We were joined by many of Reeboks key directors, account contacts and some legendary VIP's including Big Shaq himself, Allen Iverson aka The Answer, Dee Brown, Myles Garrett and a host of other big names from the NBA All Star Weekend.

The event smashed all targets, by selling out twice and getting more people through the door than promised, the clients were super happy with the outcome with praise coming  from across Reeboks retail, global basketball and procurement teams.

A huge thanks to everybody involved in this iconic event!

You can read a mega review from Sneaker Freaker here

December 17, 2021 - No Comments!

Reebok x Keith Haring

A really cool project to work and lead on... a collaboration between an iconic brand and legendary artist. Below are a couple of the social stories, followed by a couple of key visuals. Each release in the pack has its own narrative relating to each release and the artwork it is inspired by - through the creative concept which turners the consumer into artist and brings the life in front of your eyes, with the shoe becoming part of the process that inspired it.

 

 

 

 

 

December 15, 2021 - No Comments!

Reebok x Eames – Friends & Family Launch Event, Los Angeles

In the summer of this year the dream brief landed on my desk, to work on the launch campaign for the super exclusive Reebok x Eames collaboration. As part of that pitch win and campaign activation I lead the creative of an exclusive launch event, taking place at the newly renovated Eames Case Study House in the California hills.

http://https://vimeo.com/658001886

 

 

 

 

 

The full case studies for the event and also for the retail activations created for END and Footpatrol will hopefully be online soon! Below is a little snapshot...

 

 

 

 

October 5, 2021 - No Comments!

Reebok x Ghostbusters – Drop 2 – Bust it UP!

Bustin' still makes me feel good! Buzzing to sneak some new work from team Reebok at IMA and another Ghostbusters collab! A second drop of sneakers inspired by the Ghostbusters franchise is on its way dropping soon. The visuals take reference from classic moments from the movies with a playful twist, as well as some and future classic moments from the forthcoming sequel Ghostbusters: Afterlife.

 

 

 

After COVID pushed the release of the movie back several times, it's finally great to be able to share some of this work!

 

 

October 3, 2021 - No Comments!

Reebok x Jelly Belly

If you need your shoes with a side of sweetness, look no further than the Reebok x Jelly Belly collaboration that’s coming your way!

The bold and brightly coloured footwear pays tribute to vibrant Jelly Belly flavours and even features scented silicone soles! Our key visual creative takes this twisted cocktail of flavours (sweet, savoury and sickening!) and bring the footwear to life with 3D characters created from the beans that inspired the shoe. The Resulting action is a visual and interactive interpretion of that cocktail through the lens of lockdown and the skillls, tricks and hobbies we've all picked up along the way!

This is includes the party mix, home DJ, the super sour cocktail and its body contorting effect on the new super flexible yogi.