Well, Ive been meaning to blog this for a good couple of months. Here it is, finally.
For Christmas I received the limited edition 50by70 book from Habitat. The book is presented in a screen printed box, and features 20 removable large format prints sized at 50 x 70 cm, just ready to go into one of Habitats standard frames and onto your wall. It took me a little while to decide on how I wanted to display it and which pieces I wanted up on my walls. The good thing about this book is that it is all easily interchangeable, so I can swap the work around as and when I feel the need.
"The idea behind the book is to give people the chance to own beautiful, limited edition artwork by established and up-and-coming artists and then be able to put it straight into a 50cm x 70cm frame," explains Tim Fishlock, editor, designer and curator of the project.
"A lot of time was spent putting together a diverse and hugely talented mix of image-makers," he continues. "50by70 is as much about introducing the work of established artists to new audiences as it is show-casing the skills of the new kids on the block."
Contributing artists: Adrian Johnson, Merijn Hos, Aaron Johnson, John Offenbach, Basso & Brooke, FLAG, Sroop Sunar, Julian House, Kevin Cummins, Stephan Zirwes, Alex Trochut, Jorge Chamorro, Shepard Fairey , Patrick Hughes , Tim Fishlock, Denis Darzacq, Zeloot, :phunk, Tsang Kin-Wah, Anthony Burrill.
"In the original pitch to Habitat I used Patrick Hughes' amazing Sunshine print on the mocked-up cover. When the project got the green light I then had to nervously approach the much-celebrated Mr Hughes to see if he'd be interested in contributing. Fortunately, he said yes and allowed his image to be used on the box too. Other big names on my dream contributors list were the artist Shepard Fairey, fashion designers Basso & Brooke and photographer Denis Darzacq. They all agreed to take part as did a whole other bunch of my favourite creative types."
"The graphic/illustration pieces are printed on Challenger Offset while the photography prints are printed on Marazion - both 140gsm. Print process is litho. The book is stiched and cloth-bound with a 400gsm cover. The perforation is graduated throughout the book to ensure the prints are easy enough to remove - this was the trickiest thing to get right."