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July 12, 2010 - No Comments!

Creative Show & Tell – Media Arts

Once a month at the agency we have a get together where everyone shows a few examples of advertising (good and bad) and we can then discuss it further.  As I've only been working at TBWA\Manchester a handful of weeks now this was my first creative and show and tell and this month happened to be a little different. 

This month there was a theme, "Media Arts". Basically Media arts is about getting people to invite advertising into their lives and interact with it instead of being force fed it on the television, in magazines/newspapers, websites etc.

Below is what I presented. Co-incidentally both pieces happened to be by Colenso BBDO , Auckland, New Zealand.


Piece 1.


Brief Explanation: Designed with a purpose for everyday use, these eraser/usbs are meant to serve as a constant reminder of Alzheimer’s New Zealand’s importance, as well as help New Zealanders realise how important our memories are, and how difficult life can be for those living with this disease.

Brief from the client: Design a memorable piece of communication that raises awareness of the disease’s early warning signs, like memory loss, as well as reminding everyday New Zealanders of the importance of Alzheimers New Zealand.


Final design: Actual working erasers were hollowed out and fitted with USB memory sticks. The message displayed on the top is: ‘Alzheimer’s erasers your memories. Save them.’ On the reverse side was the Alzheimer’s New Zealand logo and website. The place you can turn for more information and support,

Indication of how successful the outcome was in the market: Alzheimer’s New Zealand distributed these eraser/usbs amongst the public, sent them to various local organisations, as well as distributed them to local politicians, with a letter, in an attempt to raise awareness of the charity. They have received positive feedback and they’ll hopefully continue to leave people with some sort of understanding of what people with Alzheimer’s go through everyday, and where they could turn for more information and support.

Advertising Agency: Colenso BBDO, Auckland, New Zealand
Executive Creative Director: Nick Worthington
Copywriter/Art Director: Jonathan McMahon
Art Director/Copywriter/Designer: Lisa Fedyszyn
Account Manager: Stefanie Robertson
Planner: Hayley Pardoe
Agency Producer: Phil Newman
Designer: Phila Lagaluga


Piece 2.


Water coolers filled with blood, were placed in gyms, offices, hairdressers and other public places in order to promote the new show Vampire Diaries on TV2.

Advertising Agency: Colenso BBDO, Auckland, New Zealand
Executive Creative Director: Nick Worthington

Creative Director: Levi Slavin
Art Director / Copywriter: Sarah Longworth
Producer: Rob Linkhorn
Retoucher: Kevin Hyde

Published by: Ben in Advertising

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