It was nice surprise last week to walk into a local neighbourhood food store and see the Red Bull Gaming Sphere logo being used to front Red Bull's latest campaign. I worked on quite a few event and activation identities when I was freelancing but I'd never seen any work grace the iconic packaging!
It was a real privilege yesterday to get to meet Joe Foster, founder of Reebok and hear his story first hand (particularly after having worked so much on Reebok campaigns and launches over the last few years) about how he created a sportswear brand that has been sold twice now for a total value of over £6 billion!
What a legend!
Whalley based Lanx shoes hosted the event as part of their first Creators weekend. I've been aware of the brand and it was cool to meet Marco and his team at Lanx HQ. Proper sound guys making proper shoes. Great to meet people passionate about their craft.
Check out my photojournal for some more photos from the evening.
Shot around a year ago in Boston with then Celtics NBA player and now San Antonio Spurs hero, Josh Richardson. The campaign for Reebok Pump Omni has made a surprise return to the big screens of Times Square after originally displaying in the famous square back in January.
Spotted by my main man in New York and shot by his main man, Grams.
This was a fun one, creating an in-store running activation and retail experience to launch the latest adidas Solarglide running shoe, in the adidas London Flagship store on Oxford Street.
I created a sprint game where consumers tested themselves (and the shoe) in a race - fastest feet first! Smart phone integration allowed for campaign extensions and friendly rivalries to form across social as well as in-store.
One of my last projects at IMA-Home was a really fun one. A limited edition football boot collaboration between adidas and Swarovski - diamond studded Preds. Unreal.
The brief called for a retail takeover in the London flagship adidas store to launch and celebrate the £300 badboy blingers! Jumpers for goalposts anyone?
Shine bright, stand out, play the occasion.
A quickfire Friday brief - 4 hours to create a series of images on varying themes around retail and tech, for an editorial website for adidas. Because I like a challenge I decided to make each one an animated GIF.
Stick a comment below the post if you can guess the themes!
Now live in store is a super immersive body tracking, gaming experience I created for the adidas Solarglide retail campaign for adidas' LDN flagship store.
Giant screens and body tracking encourages shoppers to try on and test themselves (and the new Solarglide shoe) in a fun game,against their friends and other consumers.. and everyone is loving it.
LDN Solarglide has started off as the best performing store takeover for adidas in 2022, selling in large numbers in the first week and hitting high levels of consumer interactions since launch.
The Bok Door - Welcome to the future.
Just before Christmas I received a truly exciting brief from Reebok that really had the whole team busy right up to Christmas and then into the new year.
Our biggest budget activation to date with a whole host of VIP's and exciting ideas flying around - it was all hands on deck to turn our pitch around on time and move super quickly with just 6 weeks to turn mood boards into reality.
Leading the pitch creative team we worked up and presented routes on the last day before the Christmas break. We really wanted to celebrate Reeboks basketball heritage and really hero them coming back into that arena going forwards (now they're under new ownership).
We did this be looking forwards into the brands future by transforming a space into a retro 90's Reebok store and turning the back 'staff room' door into a gateway into 'The Future' of Reebok activation space. No stone was left unturned when finding truly creative ways to make this event stand out and really help Reebok connect with it's consumers, VIP's and stakeholders.
From 90's style jeopardy games shows, to customisation stations with bespoke Reebok fonts, to Shaquille O'Neill's very own Wreck-Reation room complete with blow up couches and retro Shaq-Fu computer games and Dee Brown's famous 'No Look Dunk' slam contest.
The event put Reebok on the map during All Star weekend 2022 with people coming from across Cleveland and the US to blag their way onto the most exclusive guest list for the weekend and get involved in the action.
We were joined by many of Reeboks key directors, account contacts and some legendary VIP's including Big Shaq himself, Allen Iverson aka The Answer, Dee Brown, Myles Garrett and a host of other big names from the NBA All Star Weekend.
The event smashed all targets, by selling out twice and getting more people through the door than promised, the clients were super happy with the outcome with praise coming from across Reeboks retail, global basketball and procurement teams.
A huge thanks to everybody involved in this iconic event!
Nice to see bottles of J.W. Lees Moonraker stocking the shelves at my local ASDA supermarket. Had to grab myself a couple.
Labels designed as part of the J.W. Lees full beer range rebrand undertaken whilst freelancing at Squad.
December 20, 2021 - No Comments!
Here's a cheeky little tease of some of the work to come from my recent shoot in NYC.
Reebok Classic - Club C 85 Vintage
Performance - Floatride Energy & Nano X1
The Reserve is back and we're now digging deeper to re-imagine and re-issue the best of the Reebok Archive.
If you need your shoes with a side of sweetness, look no further than the Reebok x Jelly Belly collaboration that’s coming your way!
The bold and brightly coloured footwear pays tribute to vibrant Jelly Belly flavours and even features scented silicone soles! Our key visual creative takes this twisted cocktail of flavours (sweet, savoury and sickening!) and bring the footwear to life with 3D characters created from the beans that inspired the shoe. The Resulting action is a visual and interactive interpretion of that cocktail through the lens of lockdown and the skillls, tricks and hobbies we've all picked up along the way!
This is includes the party mix, home DJ, the super sour cocktail and its body contorting effect on the new super flexible yogi.
Immerse yourself in the beauty of the solar system and the extra terrestrial store take-over created for the END. x Reebok "Jupiter" drop. It's the closest thing you'll get to the Milky Way!
The takeover featured an in store lunar campsite, intergalactic planetary launch zones as well as window takeovers of London, Newcastle and Glasgow stores.
![Reebok – NBA All Star Event [2022]](https://i0.wp.com/bentopliss.com/assets/2022/03/Project_panel_480x328px__0007_ALLSTAR.jpg?fit=480%2C328)
![Reebok x Jurassic Park [Pitch]](https://i0.wp.com/bentopliss.com/assets/2022/03/Project_panel_480x328px__0006_JP.jpg?fit=480%2C328)
