Selected projects:

adidas Originals – Ozweego

adidas Originals – Ozweego
Brand Campaign
The North Face – Explorers Unite

The North Face – Explorers Unite
Brand Campaign
adidas Originals – Superstar (size?)

adidas Originals – Superstar (size?)
Brand Campaign
Johnnie Walker – Platinum Label

Johnnie Walker – Platinum Label
Art Direction, advertising, stills, motion
Johnnie Walker – Gold Label

Johnnie Walker – Gold Label
Art Direction, advertising, stills, motion
Reebok in Times Square

Reebok in Times Square
Advertising Campaign
Solarglide – adidas London Flagship

Solarglide – adidas London Flagship
Retail Activation
adidas Predator x Swarovski

adidas Predator x Swarovski
Retail Activation
Reebok Reserve – 2021

Reebok Reserve – 2021
Reebok Reserve – 2022

Reebok Reserve – 2022
Reebok 3D OP.98

Reebok 3D OP.98
Brand Campaign
Reebok 3D OP.LITE

Reebok 3D OP.LITE
Brand Campaign
Reebok 3D OP.IP

Reebok 3D OP.IP
Brand Campaign
Reebok – NBA All Star Event [2022]

Reebok – NBA All Star Event [2022]
Reebok x Nerf

Reebok x Nerf
adidas Originals – Superstar (JD)

adidas Originals – Superstar (JD)
Brand Campaign
adidas Originals – ZX750_HD

adidas Originals – ZX750_HD
Retail Campaign
Reebok – Inventors of the Split

Reebok – Inventors of the Split
Graphic Design
Reebok x Eames – LA – Friends & Family Dinner

Reebok x Eames – LA – Friends & Family Dinner
Launch Activation Event
Reebok x Eames – END & Footpatrol

Reebok x Eames – END & Footpatrol
Retail Activation
Reebok Performance

Reebok Performance
Reebok Editorial

Reebok Editorial
Reebok x Prince

Reebok x Prince
Reebok x Ghostbusters

Reebok x Ghostbusters
Reebok x Power Rangers

Reebok x Power Rangers
Red Bull – Quicksand

Red Bull – Quicksand
Brand Identity
Red Bull – Timelaps

Red Bull – Timelaps
Visual Identity
Reebok x Eames – NYC – Drop 2 Launch

Reebok x Eames – NYC – Drop 2 Launch
Launch Activation Event
Red Bull – Playmaker

Red Bull – Playmaker
Branding
Red Bull – Amaphiko

Red Bull – Amaphiko
Campaign
Red Bull – Gaming Sphere

Red Bull – Gaming Sphere
Brand Identity
Reebok x Jelly Belly

Reebok x Jelly Belly
Reebok x Keith Haring

Reebok x Keith Haring
Reebok x adidas Originals – ZX Fury

Reebok x adidas Originals – ZX Fury
Jacamo

Jacamo
Graphic design, art direction, branding
OFFSPRING Community x Reebok

OFFSPRING Community x Reebok
Saints x Under Armour

Saints x Under Armour
Kit Launch
JW Lees – Beer Rebrand

JW Lees – Beer Rebrand
Branding, typography, illustration
Nescafe Cold Brew Coffee

Nescafe Cold Brew Coffee
Branding
Reebok x Kung Fu Panda

Reebok x Kung Fu Panda
Reebok x Jurassic Park [Pitch]

Reebok x Jurassic Park [Pitch]
Reebok x Candy Land

Reebok x Candy Land
Umbro – Medusae II (Teaser)

Umbro – Medusae II (Teaser)
Film, motion, art direction
Umbro – Velocita 3

Umbro – Velocita 3
Typography, graphic design
Blacks: Life Outdoors

Blacks: Life Outdoors
App Design
Supply & Demand, New York

Supply & Demand, New York
Digital Design
Charalambous Basketball Memorial Identity

Charalambous Basketball Memorial Identity
Branding
BCAA Energy

BCAA Energy
Branding
JD Sports Website

JD Sports Website
Digital Design
JD Sports App Design

JD Sports App Design
App & Mobile Design
JD Unrivalled: Blog

JD Unrivalled: Blog
Digital Design
Undisputed King Of Trainers

Undisputed King Of Trainers
Digital Design
JD Photography

JD Photography
Art Direction, photography
Nifty-50

Nifty-50
Design, print, poster, illustration
Various logos and wordmarks

Various logos and wordmarks
Logos & Branding
Scotts

Scotts
Digital Design
Turnstyle

Turnstyle
Branding & Digital Design
First Transpennine Express

First Transpennine Express
Press, Digital & Illustration
Fentimans

Fentimans
Digital Design
Manchester United

Manchester United
Art Direction & Design
Original Source: Cycle Jerseys

Original Source: Cycle Jerseys
Cycle Jerseys
TBWA\ Typography

TBWA\ Typography
Typography
EA Games

EA Games
Digital Design
International Women’s Day

International Women’s Day
Identity
Invite

Invite
Typography
SAALBACH

SAALBACH
Austria 2020
CARVOEIRO

CARVOEIRO
Portugal 2019
TAVIRA

TAVIRA
Portugal 2019
PRAGUE

PRAGUE
Czech Republic 2019
BRATISLAVA

BRATISLAVA
Slovakia 2019
VIENNA

VIENNA
Austria 2019
LES 3 VALLÉES

LES 3 VALLÉES
France 2019
CHICAGO

CHICAGO
USA 2018
ALBERTA & JASPER

ALBERTA & JASPER
Canada 2018
VANCOUVER

VANCOUVER
Canada 2018
ST. PETERSBURG

ST. PETERSBURG
Russia World Cup 2018
MOSCOW

MOSCOW
Russia World Cup 2018
BARCELONA – FOOTBALL & F1

BARCELONA – FOOTBALL & F1
Spain May & Sept 2018
BARCELONA

BARCELONA
Spain May 2018
MORZINE

MORZINE
France, New Year 2017/8
LISBON

LISBON
Portugal 2017
HAMBURG

HAMBURG
Germany 2016
F1 HUNGARIAN GP 2016 & BUDAPEST

F1 HUNGARIAN GP 2016 & BUDAPEST
Hungary 2016
MADRID

MADRID
Spain 2016
CHAMONIX

CHAMONIX
France 2016
VENICE

VENICE
Italy 2015
KITZBUHEL

KITZBUHEL
Austria 2015
KRAKOW

KRAKOW
Poland 2015
DAY 1 – TRAVEL, SHINKANSEN & NAGOYA

DAY 1 – TRAVEL, SHINKANSEN & NAGOYA
Japan 2014
DAY 2 – SUZUKA, F1 QUALIFYING & NAGOYA

DAY 2 – SUZUKA, F1 QUALIFYING & NAGOYA
Japan 2014
DAY 3 – SUZUKA RACEDAY & MY NAGOYA BIRTHDAY

DAY 3 – SUZUKA RACEDAY & MY NAGOYA BIRTHDAY
Japan 2014
DAY 4 – NAGOYA TO SHINJUKU

DAY 4 – NAGOYA TO SHINJUKU
Japan 2014
DAY 5 – UENO, ASAKUSA & LOST IN TRANSLATION

DAY 5 – UENO, ASAKUSA & LOST IN TRANSLATION
Japan 2014
DAY 6 – SHINJUKU TO SHIBUYA

DAY 6 – SHINJUKU TO SHIBUYA
Japan 2014
DAY 7 – TSUJIKI, GINZA & EBISU

DAY 7 – TSUJIKI, GINZA & EBISU
Japan 2014
DAY 8 – MEIJI JINGU, HARAJUKU & SHIBUYA

DAY 8 – MEIJI JINGU, HARAJUKU & SHIBUYA
Japan 2014
DAY 9 – AKIHABRA, ROPPONGI & MIDTOWN

DAY 9 – AKIHABRA, ROPPONGI & MIDTOWN
Japan 2014
DAY 10 – MIYAJIMA ISLAND

DAY 10 – MIYAJIMA ISLAND
Japan 2014
DAY 11 – HIROSHIMA & KYOTO

DAY 11 – HIROSHIMA & KYOTO
Japan 2014
DAY 12 – KYOTO (KIYOMIZU-DERA & FUSHIMI INARI)

DAY 12 – KYOTO (KIYOMIZU-DERA & FUSHIMI INARI)
Japan 2014
DAY 13 – KYOTO (ARASHIYAMA & GOLDEN PAVILION)

DAY 13 – KYOTO (ARASHIYAMA & GOLDEN PAVILION)
Japan 2014
DAY 14 – OSAKA

DAY 14 – OSAKA
Japan 2014
DAY 15 – OSAKA

DAY 15 – OSAKA
Japan 2014
HORIZON FESTIVAL, BANSKO

HORIZON FESTIVAL, BANSKO
Bulgaria 2014
COPENHAGEN

COPENHAGEN
Denmark 2013
A WEEK IN MADEIRA

A WEEK IN MADEIRA
Portugal 2013
PARIS

PARIS
France 2012
NEW YORK

NEW YORK
USA 2012
LAS VEGAS & GRAND CANYON

LAS VEGAS & GRAND CANYON
USA 2012
SAN FRANCISCO

SAN FRANCISCO
USA 2012
F1 BRITISH GRAND PRIX

F1 BRITISH GRAND PRIX
Silverstone 2012

Blog Archives

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September 3, 2024 - No Comments!

SUDU brand launch ad campaign – There are no finish lines

Earlier this year we worked on the launch of new sports brand SUDU. At Serotonin we helped develop three brand films and an OOH campaign, a well as the ongoing social campaigns.

From storyboarding, art direction and final design, the aim was to create a compelling narrative…

A journey, grounded in authenticity, with a raw-ness, a realness that lands the new brand firmly in the active landscape. 

We did this by showing the product in exciting and dynamic ways, across multiple situations, locations and uses... it's time to respect the resilant... there are no finish lines.

Focusing on three product categories, road, track and trail, the concept celebrates the everyday-heroes that respect the work and put the in the hard-yards when everyone else is still asleep.

 

Featured Image

July 10, 2024 - No Comments!

Winner winner

It was an honour to have picked up two awards at The Prolific North Awards last week.
The campaign was meticulously put together, a real labour of love! Hundreds of elements coming together to create our own psychedelic world, across so many touchpoints from OOH, social and even creating our very own bus & route!

Couldn’t be happier to win for both the idea as well as the execution, for Best Advertising Campaign and Most Effective use of Design.

Featured Image

August 30, 2024 - No Comments!

Flying high with Serotonin Airways

I created some illustrations (which got turned into awesome little animations) for a DOOH campaign located in the terminal at Manchester airport. The four illustrations are were created to welcome home and wave-off passengers as they pass through the terminal building, as well as celebrate the agency, our offering and the fine city we call home.

The ads are running for two weeks.

STORYBOARD/STYLE FRAMES BELOW:

 

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June 29, 2024 - No Comments!

Create Brave

Create Brave event one in the (tote) bag! Great to have worked on the launch of the Create Brave concept and series. Fun times working on the brand identity, posters and the event photography.

Event one well was definitely a success, a great turnout and Allie Bailey @ab_runs was super engaging and inspiring. Excited for the next one. There is no wall!

Featured Image

May 30, 2024 - No Comments!

Seeing a new brand come to life

It's always great seeing something that starts as a 2D piece of graphic design come to life and turn into a real, living thing. Something you can see, touch and even taste!

Thats what happened recently on a work trip to Geneva. It started a year or so ago when six companies merged to form a new global network, the new organisation and brand we created was called Ourvita.

Fast-forward to now and Ourvita launched at their industry-leading annual expo, where the new brand literally rises up from the floor. I created a large-scale stand experience that walks attendees on the journey from 6 to 1, the Journey to Ourvita.

It was great to see over a years worth of work live and breathe, we developed everything from the initial rebrand, comms, art direction and then stand experience, all further design, print collateral, staff uniforms, social media, a really playful digital AR experience, bespoke event packaging and even the infinite cocktail bar (we call the logo the infinite link, as that is what connects the different parts of the network)... Marg-o-vita anyone?

Featured Image

February 16, 2024 - No Comments!

Northern Digital Awards

It was great to be nominated for a couple of awards at the recent Northern Digital Awards, including best integrated campaign for my Sussex Modern campaign. Unfortunately didn't walk away this time with any gongs but it was a great evening.

 

 

The awards celebrate digital and marketing campaigns, websites, apps, software, tech and of course the incredible agencies and teams that invest innovative thinking, creativity and passion into their work and region.

Featured Image

September 22, 2023 - No Comments!

Red Bull Gaming Sphere campaign & packaging

It was nice surprise last week to walk into a local neighbourhood food store and see the Red Bull Gaming Sphere logo being used to front Red Bull's latest campaign. I worked on quite a few event and activation identities when I was freelancing but I'd never seen any work grace the iconic packaging!

 

 

 

Featured Image

September 21, 2023 - No Comments!

Sussex Modern campaign, arriving soon!

Excited to share this project created at Serotonin for Sussex Modern properly soon, as it's been a labour of love for a most of the summer! A massive campaign psychedelic cut-n-paste DIY key visuals, soon to be featuring aceross OOH, digital and even wrapped around it's own bus!

A nice little article gone out in the Guardian newspaper today, with the rest of the campaign launching soon.

Watch this space, all aboard...

January 31, 2023 - No Comments!

Pt1: New Brand Project Initialising…

 

My Creative Director and Serotonin co-founder Clair Heaviside, and I, had a great day getting to know our newest client and their employees last week. We both left feeling energised and excited to start working with them.

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January 31, 2023 - No Comments!

Culture Club

It’s the last Friday of the month, and that means Culture Club!

✅ Two slides
✅ Two things
✅ Two minutes

Something you've done. Something you've seen. Somewhere you've been.
Everyone in the agency, has two mins (max) to share a couple of cool things.

That’s it.

Then we all go to the pub/home/wherever our Friday and weekend takes us, having learned a bit, and feeling inspired.

This is the Culture Club.

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January 31, 2023 - No Comments!

Oceans Alive: Rebrand

Full case study is on the way but in the mean time here's a little overview of my first project at SEROTONIN.

A new brand proposition, a rebrand, website redesign and total photography overhaul to give Oceans Alive a new purpose to head into 2023 with.

Oceans Alive. Supported by Science.

Featured Image

January 31, 2023 - No Comments!

Feel the Serotonin

At the end of last year I made the switch to join SEROTONIN as their Head of Creative. I've joined the business alongside two other new senior hires.

“With Ben, Jack and Dan joining the team we have a really strong start to 2023,” said co-founder, Clair Heaviside.

“Each of them brings the expertise and energy to help the agency and our clients achieve great things. These hires take Serotonin to a new level, and I couldn’t be more excited for what’s to come.”

Two months in and I couldn't be happier. Since the country/world first went in to lockdown I've been through a series of ups and (plenty of) downs but I feel like I'm really making positive steps at the moment both personally and professionally.

I'm really excited for where this new position can lead, and in general 2023. I'm definitely feeling the love and a new sense of purpose, and long may it continue.

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October 24, 2022 - No Comments!

Chatsworth House

 

A couple of weeks ago I visited Chatsworth House. Having not been before or for a very long time I was expecting the standard National Trust type old estate, country house experience. I was very much mistaken... The Devonshire Family and the Duke and Duchess particularly, have curated an engaging and interesting balance of their modern art collection balanced with the rich history and restoration of the original house and its features.

 

 

Highlights are a gold stripped back sculpture from Damien Hirst, Hockney's hung casually in the corridor (apparently they saw it hanging in the Whitechapel Gallery and bought it straight from the gallery wall to hang in the their living room!), as well as a walk in wardrobe type room filled works from with Picasso and Matisse.

 

Some of the other highlights are the painted optical illusions as well as the stories from the knowledgable staff throughtout the house.

The gardens are also great, and with both modern and classic artworks dotted throughout.

 

Check my photojournal for more images from the visit and weekend in the Peak District.