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All Posts in Illustration
A few weeks ago I took the Serotonin creative team on a little trip out of the office for an afternoon of culture, creativity and fried chicken with visit to the surreal world of a fading fast-food empire and an interactive adventure that mixes cinema and animation...
Sweet Dreams is an immersive adventure that transports you into the world of the Real Good Chicken Company, created by award-winning artist collective Marshmallow Laser Feast and illustrated by French artist mcbess (big fan).
From factory button pusher to funeral guest, the experience really touches all the senses.
All in, it was nice to get out of the studio for half-a-day and immerse ourselves in brand storytelling, pop-culture, design and cultural satire of the food & advertising industry.
It was an honour to have picked up two awards at The Prolific North Awards last week.
The campaign was meticulously put together, a real labour of love! Hundreds of elements coming together to create our own psychedelic world, across so many touchpoints from OOH, social and even creating our very own bus & route!
Couldn’t be happier to win for both the idea as well as the execution, for Best Advertising Campaign and Most Effective use of Design.
I created some illustrations (which got turned into awesome little animations) for a DOOH campaign located in the terminal at Manchester airport. The four illustrations are were created to welcome home and wave-off passengers as they pass through the terminal building, as well as celebrate the agency, our offering and the fine city we call home.
The ads are running for two weeks.
STORYBOARD/STYLE FRAMES BELOW:
NQ64 launch campaign and retro-gaming styled website are LIVE!
I created the out-of home creative and worked with the digital team here at Serotonin to create the new website (which was nominated for several awards). We had lots of fun making the GIFs and interactive parts of the website.
It was nice surprise last week to walk into a local neighbourhood food store and see the Red Bull Gaming Sphere logo being used to front Red Bull's latest campaign. I worked on quite a few event and activation identities when I was freelancing but I'd never seen any work grace the iconic packaging!
Love this incredible footage around the Red Bull Gaming Sphere space in London shared recently on instagram.
I worked on the branding and identity for the Gaming Spheres several years ago when they were first developing their gaming and e-games concept and strategy. This was following on from a number of the other Red Bull identities I created for them.
The Sphere regularly hosts tournaments, bootcamps and workshops, enabling professionals, amateurs and fans to level up their game.
A couple of weeks I took a visit to the Manchester School of Art to check out the latest graduate showcase. Some great and thought provoking work on show from the across the courses.
The show ran until the 22nd June but you can still see the work online.
Some more photos are on my photojournal.
A quickfire Friday brief - 4 hours to create a series of images on varying themes around retail and tech, for an editorial website for adidas. Because I like a challenge I decided to make each one an animated GIF.
Stick a comment below the post if you can guess the themes!
A really cool project to work and lead on... a collaboration between an iconic brand and legendary artist. Below are a couple of the social stories, followed by a couple of key visuals. Each release in the pack has its own narrative relating to each release and the artwork it is inspired by - through the creative concept which turners the consumer into artist and brings the life in front of your eyes, with the shoe becoming part of the process that inspired it.
If you need your shoes with a side of sweetness, look no further than the Reebok x Jelly Belly collaboration that’s coming your way!
The bold and brightly coloured footwear pays tribute to vibrant Jelly Belly flavours and even features scented silicone soles! Our key visual creative takes this twisted cocktail of flavours (sweet, savoury and sickening!) and bring the footwear to life with 3D characters created from the beans that inspired the shoe. The Resulting action is a visual and interactive interpretion of that cocktail through the lens of lockdown and the skillls, tricks and hobbies we've all picked up along the way!
This is includes the party mix, home DJ, the super sour cocktail and its body contorting effect on the new super flexible yogi.
