Love this incredible footage around the Red Bull Gaming Sphere space in London shared recently on instagram.
I worked on the branding and identity for the Gaming Spheres several years ago when they were first developing their gaming and e-games concept and strategy. This was following on from a number of the other Red Bull identities I created for them.
The Sphere regularly hosts tournaments, bootcamps and workshops, enabling professionals, amateurs and fans to level up their game.
Originally planned for Art Basel in Miami (until COVID continued to create havoc), the second Reebok x Eames collection launch activation eventually took place earlier this year - connecting the art world and with the sneaker community of NYC. One of my last contributions from my time at IMA-Home.
And check out the wrap-up video snippet...
http://https://vimeo.com/737330777
Shot around a year ago in Boston with then Celtics NBA player and now San Antonio Spurs hero, Josh Richardson. The campaign for Reebok Pump Omni has made a surprise return to the big screens of Times Square after originally displaying in the famous square back in January.
Spotted by my main man in New York and shot by his main man, Grams.
A couple of weeks I took a visit to the Manchester School of Art to check out the latest graduate showcase. Some great and thought provoking work on show from the across the courses.
The show ran until the 22nd June but you can still see the work online.
Some more photos are on my photojournal.
This was a fun one, creating an in-store running activation and retail experience to launch the latest adidas Solarglide running shoe, in the adidas London Flagship store on Oxford Street.
I created a sprint game where consumers tested themselves (and the shoe) in a race - fastest feet first! Smart phone integration allowed for campaign extensions and friendly rivalries to form across social as well as in-store.
One of my last projects at IMA-Home was a really fun one. A limited edition football boot collaboration between adidas and Swarovski - diamond studded Preds. Unreal.
The brief called for a retail takeover in the London flagship adidas store to launch and celebrate the £300 badboy blingers! Jumpers for goalposts anyone?
Shine bright, stand out, play the occasion.
A quickfire Friday brief - 4 hours to create a series of images on varying themes around retail and tech, for an editorial website for adidas. Because I like a challenge I decided to make each one an animated GIF.
Stick a comment below the post if you can guess the themes!
Now live in store is a super immersive body tracking, gaming experience I created for the adidas Solarglide retail campaign for adidas' LDN flagship store.
Giant screens and body tracking encourages shoppers to try on and test themselves (and the new Solarglide shoe) in a fun game,against their friends and other consumers.. and everyone is loving it.
LDN Solarglide has started off as the best performing store takeover for adidas in 2022, selling in large numbers in the first week and hitting high levels of consumer interactions since launch.
The Bok Door - Welcome to the future.
Just before Christmas I received a truly exciting brief from Reebok that really had the whole team busy right up to Christmas and then into the new year.
Our biggest budget activation to date with a whole host of VIP's and exciting ideas flying around - it was all hands on deck to turn our pitch around on time and move super quickly with just 6 weeks to turn mood boards into reality.
Leading the pitch creative team we worked up and presented routes on the last day before the Christmas break. We really wanted to celebrate Reeboks basketball heritage and really hero them coming back into that arena going forwards (now they're under new ownership).
We did this be looking forwards into the brands future by transforming a space into a retro 90's Reebok store and turning the back 'staff room' door into a gateway into 'The Future' of Reebok activation space. No stone was left unturned when finding truly creative ways to make this event stand out and really help Reebok connect with it's consumers, VIP's and stakeholders.
From 90's style jeopardy games shows, to customisation stations with bespoke Reebok fonts, to Shaquille O'Neill's very own Wreck-Reation room complete with blow up couches and retro Shaq-Fu computer games and Dee Brown's famous 'No Look Dunk' slam contest.
The event put Reebok on the map during All Star weekend 2022 with people coming from across Cleveland and the US to blag their way onto the most exclusive guest list for the weekend and get involved in the action.
We were joined by many of Reeboks key directors, account contacts and some legendary VIP's including Big Shaq himself, Allen Iverson aka The Answer, Dee Brown, Myles Garrett and a host of other big names from the NBA All Star Weekend.
The event smashed all targets, by selling out twice and getting more people through the door than promised, the clients were super happy with the outcome with praise coming from across Reeboks retail, global basketball and procurement teams.
A huge thanks to everybody involved in this iconic event!
Nice to see bottles of J.W. Lees Moonraker stocking the shelves at my local ASDA supermarket. Had to grab myself a couple.
Labels designed as part of the J.W. Lees full beer range rebrand undertaken whilst freelancing at Squad.
December 20, 2021 - No Comments!
Here's a cheeky little tease of some of the work to come from my recent shoot in NYC.
Reebok Classic - Club C 85 Vintage
Performance - Floatride Energy & Nano X1
The Reserve is back and we're now digging deeper to re-imagine and re-issue the best of the Reebok Archive.
A really cool project to work and lead on... a collaboration between an iconic brand and legendary artist. Below are a couple of the social stories, followed by a couple of key visuals. Each release in the pack has its own narrative relating to each release and the artwork it is inspired by - through the creative concept which turners the consumer into artist and brings the life in front of your eyes, with the shoe becoming part of the process that inspired it.
![Reebok – NBA All Star Event [2022]](https://i0.wp.com/bentopliss.com/assets/2022/03/Project_panel_480x328px__0007_ALLSTAR.jpg?fit=480%2C328)
![Reebok x Jurassic Park [Pitch]](https://i0.wp.com/bentopliss.com/assets/2022/03/Project_panel_480x328px__0006_JP.jpg?fit=480%2C328)
