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All Posts in Branding
I've recently had a few new members join my creative team at Serotonin and it was a pleasure to take them all to the latest event in the Common Matters series from Craft.
"How brands can stay culturally relevant and driven by real meaning in a rapidly changing world."
I really enjoyed the 3 different speakers' perspectives on brand storytelling; from large global ad campaigns, all the way down to the nuances that make a lowercase g's descender an iconic part of a brands toolkit.
Earlier this year we worked on the launch of new sports brand SUDU. At Serotonin we helped develop three brand films and an OOH campaign, a well as the ongoing social campaigns.
From storyboarding, art direction and final design, the aim was to create a compelling narrative…
A journey, grounded in authenticity, with a raw-ness, a realness that lands the new brand firmly in the active landscape.
We did this by showing the product in exciting and dynamic ways, across multiple situations, locations and uses... it's time to respect the resilant... there are no finish lines.
Focusing on three product categories, road, track and trail, the concept celebrates the everyday-heroes that respect the work and put the in the hard-yards when everyone else is still asleep.
A few weeks ago I took the Serotonin creative team on a little trip out of the office for an afternoon of culture, creativity and fried chicken with visit to the surreal world of a fading fast-food empire and an interactive adventure that mixes cinema and animation...
Sweet Dreams is an immersive adventure that transports you into the world of the Real Good Chicken Company, created by award-winning artist collective Marshmallow Laser Feast and illustrated by French artist mcbess (big fan).
From factory button pusher to funeral guest, the experience really touches all the senses.
All in, it was nice to get out of the studio for half-a-day and immerse ourselves in brand storytelling, pop-culture, design and cultural satire of the food & advertising industry.
NQ64 launch campaign and retro-gaming styled website are LIVE!
I created the out-of home creative and worked with the digital team here at Serotonin to create the new website (which was nominated for several awards). We had lots of fun making the GIFs and interactive parts of the website.
Create Brave event one in the (tote) bag! Great to have worked on the launch of the Create Brave concept and series. Fun times working on the brand identity, posters and the event photography.
Event one well was definitely a success, a great turnout and Allie Bailey @ab_runs was super engaging and inspiring. Excited for the next one. There is no wall!
It's always great seeing something that starts as a 2D piece of graphic design come to life and turn into a real, living thing. Something you can see, touch and even taste!
Thats what happened recently on a work trip to Geneva. It started a year or so ago when six companies merged to form a new global network, the new organisation and brand we created was called Ourvita.
Fast-forward to now and Ourvita launched at their industry-leading annual expo, where the new brand literally rises up from the floor. I created a large-scale stand experience that walks attendees on the journey from 6 to 1, the Journey to Ourvita.
It was great to see over a years worth of work live and breathe, we developed everything from the initial rebrand, comms, art direction and then stand experience, all further design, print collateral, staff uniforms, social media, a really playful digital AR experience, bespoke event packaging and even the infinite cocktail bar (we call the logo the infinite link, as that is what connects the different parts of the network)... Marg-o-vita anyone?
It was nice surprise last week to walk into a local neighbourhood food store and see the Red Bull Gaming Sphere logo being used to front Red Bull's latest campaign. I worked on quite a few event and activation identities when I was freelancing but I'd never seen any work grace the iconic packaging!
Love this incredible footage around the Red Bull Gaming Sphere space in London shared recently on instagram.
I worked on the branding and identity for the Gaming Spheres several years ago when they were first developing their gaming and e-games concept and strategy. This was following on from a number of the other Red Bull identities I created for them.
The Sphere regularly hosts tournaments, bootcamps and workshops, enabling professionals, amateurs and fans to level up their game.
Nice to see bottles of J.W. Lees Moonraker stocking the shelves at my local ASDA supermarket. Had to grab myself a couple.
Labels designed as part of the J.W. Lees full beer range rebrand undertaken whilst freelancing at Squad.
