In the summer of this year the dream brief landed on my desk, to work on the launch campaign for the super exclusive Reebok x Eames collaboration. As part of that pitch win and campaign activation I lead the creative of an exclusive launch event, taking place at the newly renovated Eames Case Study House in the California hills.
The full case studies for the event and also for the retail activations created for END and Footpatrol will hopefully be online soon! Below is a little snapshot...
If you need your shoes with a side of sweetness, look no further than the Reebok x Jelly Belly collaboration that’s coming your way!
The bold and brightly coloured footwear pays tribute to vibrant Jelly Belly flavours and even features scented silicone soles! Our key visual creative takes this twisted cocktail of flavours (sweet, savoury and sickening!) and bring the footwear to life with 3D characters created from the beans that inspired the shoe. The Resulting action is a visual and interactive interpretion of that cocktail through the lens of lockdown and the skillls, tricks and hobbies we've all picked up along the way!
This is includes the party mix, home DJ, the super sour cocktail and its body contorting effect on the new super flexible yogi.
Leveraging the graphic language of old Kung-Fu movie posters, graphic novels and the humour of the film franchise, creating the key visuals for the Reebok and KFP collab was a fun project work on.
Starting with a teaser social story campaign based around Chinese New Year before leading into the graphic poster inspired key campaign.
Now in its eighth year, Designs of the Year celebrates design that promotes or delivers change, enables access, extends design practice or captures the spirit of the year. Someday the other museums will be showing this stuff.
Some great work on display... and I love the BMW i8.
Finally I squeezed in a quick visit to the Barbican for the "World of Charles and Ray Eames" exhibition. I got there 20 mins before it closed and the attendant advised me it takes 2 hours to see it all. I whizzed round in 15 mins... here are the highlights!
It was a beautiful autumn day and my sister was up visiting from London, so we headed for a wander around some of Manchester's finest galleries and exhibitions. These are some of the highlights.
The Whitworth, Manchester's gallery in the park, has just reopened after a £15 million renovation and expansion. Having never been before I had been wanting to check it out since the re-opening, and its well worth a visit. There's good mixture of exhibitions from photography, portraits, sculpture and art, with the exhibition spaces also adding their own character to the displays.
The park location is great, especially on a sunny day like day. Whether you're inside and catching glimpses of green out side or outside where the new glass extension cantilevers into the park.
My highlights were: The 1960s: Works by Peter Blake, Bridget Riley and others reveal the riotous colour, fashion and art of the era and Cornelia Parker's solo show. Cai Guo-Qiang, Unmanned Nature looked interesting, but there was a big queue so I just poked my head round the corner for that. Also worth noting is the 'War Room', a large space lined with the left over cutting sheets from the production of memorial poppy's.