Selected projects:

adidas Originals – Ozweego

adidas Originals – Ozweego
Brand Campaign
The North Face – Explorers Unite

The North Face – Explorers Unite
Brand Campaign
adidas Originals – Superstar (size?)

adidas Originals – Superstar (size?)
Brand Campaign
Johnnie Walker – Platinum Label

Johnnie Walker – Platinum Label
Art Direction, advertising, stills, motion
Johnnie Walker – Gold Label

Johnnie Walker – Gold Label
Art Direction, advertising, stills, motion
Reebok in Times Square

Reebok in Times Square
Advertising Campaign
Solarglide – adidas London Flagship

Solarglide – adidas London Flagship
Retail Activation
adidas Predator x Swarovski

adidas Predator x Swarovski
Retail Activation
Reebok Reserve – 2021

Reebok Reserve – 2021
Reebok Reserve – 2022

Reebok Reserve – 2022
Reebok 3D OP.98

Reebok 3D OP.98
Brand Campaign
Reebok 3D OP.LITE

Reebok 3D OP.LITE
Brand Campaign
Reebok 3D OP.IP

Reebok 3D OP.IP
Brand Campaign
Reebok – NBA All Star Event [2022]

Reebok – NBA All Star Event [2022]
Reebok x Nerf

Reebok x Nerf
adidas Originals – Superstar (JD)

adidas Originals – Superstar (JD)
Brand Campaign
adidas Originals – ZX750_HD

adidas Originals – ZX750_HD
Retail Campaign
Reebok – Inventors of the Split

Reebok – Inventors of the Split
Graphic Design
Reebok x Eames – LA – Friends & Family Dinner

Reebok x Eames – LA – Friends & Family Dinner
Launch Activation Event
Reebok x Eames – END & Footpatrol

Reebok x Eames – END & Footpatrol
Retail Activation
Reebok Performance

Reebok Performance
Reebok Editorial

Reebok Editorial
Reebok x Prince

Reebok x Prince
Reebok x Ghostbusters

Reebok x Ghostbusters
Reebok x Power Rangers

Reebok x Power Rangers
Red Bull – Quicksand

Red Bull – Quicksand
Brand Identity
Red Bull – Timelaps

Red Bull – Timelaps
Visual Identity
Reebok x Eames – NYC – Drop 2 Launch

Reebok x Eames – NYC – Drop 2 Launch
Launch Activation Event
Red Bull – Playmaker

Red Bull – Playmaker
Branding
Red Bull – Amaphiko

Red Bull – Amaphiko
Campaign
Red Bull – Gaming Sphere

Red Bull – Gaming Sphere
Brand Identity
Reebok x Jelly Belly

Reebok x Jelly Belly
Reebok x Keith Haring

Reebok x Keith Haring
Reebok x adidas Originals – ZX Fury

Reebok x adidas Originals – ZX Fury
Jacamo

Jacamo
Graphic design, art direction, branding
OFFSPRING Community x Reebok

OFFSPRING Community x Reebok
Saints x Under Armour

Saints x Under Armour
Kit Launch
JW Lees – Beer Rebrand

JW Lees – Beer Rebrand
Branding, typography, illustration
Nescafe Cold Brew Coffee

Nescafe Cold Brew Coffee
Branding
Reebok x Kung Fu Panda

Reebok x Kung Fu Panda
Reebok x Jurassic Park [Pitch]

Reebok x Jurassic Park [Pitch]
Reebok x Candy Land

Reebok x Candy Land
Umbro – Medusae II (Teaser)

Umbro – Medusae II (Teaser)
Film, motion, art direction
Umbro – Velocita 3

Umbro – Velocita 3
Typography, graphic design
Blacks: Life Outdoors

Blacks: Life Outdoors
App Design
Supply & Demand, New York

Supply & Demand, New York
Digital Design
Charalambous Basketball Memorial Identity

Charalambous Basketball Memorial Identity
Branding
BCAA Energy

BCAA Energy
Branding
JD Sports Website

JD Sports Website
Digital Design
JD Sports App Design

JD Sports App Design
App & Mobile Design
JD Unrivalled: Blog

JD Unrivalled: Blog
Digital Design
Undisputed King Of Trainers

Undisputed King Of Trainers
Digital Design
JD Photography

JD Photography
Art Direction, photography
Nifty-50

Nifty-50
Design, print, poster, illustration
Various logos and wordmarks

Various logos and wordmarks
Logos & Branding
Scotts

Scotts
Digital Design
Turnstyle

Turnstyle
Branding & Digital Design
First Transpennine Express

First Transpennine Express
Press, Digital & Illustration
Fentimans

Fentimans
Digital Design
Manchester United

Manchester United
Art Direction & Design
Original Source: Cycle Jerseys

Original Source: Cycle Jerseys
Cycle Jerseys
TBWA\ Typography

TBWA\ Typography
Typography
EA Games

EA Games
Digital Design
International Women’s Day

International Women’s Day
Identity
Invite

Invite
Typography
SAALBACH

SAALBACH
Austria 2020
CARVOEIRO

CARVOEIRO
Portugal 2019
TAVIRA

TAVIRA
Portugal 2019
PRAGUE

PRAGUE
Czech Republic 2019
BRATISLAVA

BRATISLAVA
Slovakia 2019
VIENNA

VIENNA
Austria 2019
LES 3 VALLÉES

LES 3 VALLÉES
France 2019
CHICAGO

CHICAGO
USA 2018
ALBERTA & JASPER

ALBERTA & JASPER
Canada 2018
VANCOUVER

VANCOUVER
Canada 2018
ST. PETERSBURG

ST. PETERSBURG
Russia World Cup 2018
MOSCOW

MOSCOW
Russia World Cup 2018
BARCELONA – FOOTBALL & F1

BARCELONA – FOOTBALL & F1
Spain May & Sept 2018
BARCELONA

BARCELONA
Spain May 2018
MORZINE

MORZINE
France, New Year 2017/8
LISBON

LISBON
Portugal 2017
HAMBURG

HAMBURG
Germany 2016
F1 HUNGARIAN GP 2016 & BUDAPEST

F1 HUNGARIAN GP 2016 & BUDAPEST
Hungary 2016
MADRID

MADRID
Spain 2016
CHAMONIX

CHAMONIX
France 2016
VENICE

VENICE
Italy 2015
KITZBUHEL

KITZBUHEL
Austria 2015
KRAKOW

KRAKOW
Poland 2015
DAY 1 – TRAVEL, SHINKANSEN & NAGOYA

DAY 1 – TRAVEL, SHINKANSEN & NAGOYA
Japan 2014
DAY 2 – SUZUKA, F1 QUALIFYING & NAGOYA

DAY 2 – SUZUKA, F1 QUALIFYING & NAGOYA
Japan 2014
DAY 3 – SUZUKA RACEDAY & MY NAGOYA BIRTHDAY

DAY 3 – SUZUKA RACEDAY & MY NAGOYA BIRTHDAY
Japan 2014
DAY 4 – NAGOYA TO SHINJUKU

DAY 4 – NAGOYA TO SHINJUKU
Japan 2014
DAY 5 – UENO, ASAKUSA & LOST IN TRANSLATION

DAY 5 – UENO, ASAKUSA & LOST IN TRANSLATION
Japan 2014
DAY 6 – SHINJUKU TO SHIBUYA

DAY 6 – SHINJUKU TO SHIBUYA
Japan 2014
DAY 7 – TSUJIKI, GINZA & EBISU

DAY 7 – TSUJIKI, GINZA & EBISU
Japan 2014
DAY 8 – MEIJI JINGU, HARAJUKU & SHIBUYA

DAY 8 – MEIJI JINGU, HARAJUKU & SHIBUYA
Japan 2014
DAY 9 – AKIHABRA, ROPPONGI & MIDTOWN

DAY 9 – AKIHABRA, ROPPONGI & MIDTOWN
Japan 2014
DAY 10 – MIYAJIMA ISLAND

DAY 10 – MIYAJIMA ISLAND
Japan 2014
DAY 11 – HIROSHIMA & KYOTO

DAY 11 – HIROSHIMA & KYOTO
Japan 2014
DAY 12 – KYOTO (KIYOMIZU-DERA & FUSHIMI INARI)

DAY 12 – KYOTO (KIYOMIZU-DERA & FUSHIMI INARI)
Japan 2014
DAY 13 – KYOTO (ARASHIYAMA & GOLDEN PAVILION)

DAY 13 – KYOTO (ARASHIYAMA & GOLDEN PAVILION)
Japan 2014
DAY 14 – OSAKA

DAY 14 – OSAKA
Japan 2014
DAY 15 – OSAKA

DAY 15 – OSAKA
Japan 2014
HORIZON FESTIVAL, BANSKO

HORIZON FESTIVAL, BANSKO
Bulgaria 2014
COPENHAGEN

COPENHAGEN
Denmark 2013
A WEEK IN MADEIRA

A WEEK IN MADEIRA
Portugal 2013
PARIS

PARIS
France 2012
NEW YORK

NEW YORK
USA 2012
LAS VEGAS & GRAND CANYON

LAS VEGAS & GRAND CANYON
USA 2012
SAN FRANCISCO

SAN FRANCISCO
USA 2012
F1 BRITISH GRAND PRIX

F1 BRITISH GRAND PRIX
Silverstone 2012

Blog Archives

Latest Posts

Monthly

Categories

All Posts in Advertising

Featured Image

September 3, 2024 - No Comments!

SUDU brand launch ad campaign – There are no finish lines

Earlier this year we worked on the launch of new sports brand SUDU. At Serotonin we helped develop three brand films and an OOH campaign, a well as the ongoing social campaigns.

From storyboarding, art direction and final design, the aim was to create a compelling narrative…

A journey, grounded in authenticity, with a raw-ness, a realness that lands the new brand firmly in the active landscape. 

We did this by showing the product in exciting and dynamic ways, across multiple situations, locations and uses... it's time to respect the resilant... there are no finish lines.

Focusing on three product categories, road, track and trail, the concept celebrates the everyday-heroes that respect the work and put the in the hard-yards when everyone else is still asleep.

 

Featured Image

August 8, 2024 - No Comments!

Sweet Dreams are made of… chicken

A few weeks ago I took the Serotonin creative team on a little trip out of the office for an afternoon of culture, creativity and fried chicken with visit to the surreal world of a fading fast-food empire and an interactive adventure that mixes cinema and animation...

Sweet Dreams is an immersive adventure that transports you into the world of the Real Good Chicken Company, created by award-winning artist collective Marshmallow Laser Feast and illustrated by French artist mcbess (big fan).

From factory button pusher to funeral guest, the experience really touches all the senses.

All in, it was nice to get out of the studio for half-a-day and immerse ourselves in brand storytelling, pop-culture, design and cultural satire of the food & advertising industry.

Check out my photojournal from the visit

Featured Image

July 10, 2024 - No Comments!

Winner winner

It was an honour to have picked up two awards at The Prolific North Awards last week.
The campaign was meticulously put together, a real labour of love! Hundreds of elements coming together to create our own psychedelic world, across so many touchpoints from OOH, social and even creating our very own bus & route!

Couldn’t be happier to win for both the idea as well as the execution, for Best Advertising Campaign and Most Effective use of Design.

Featured Image

August 30, 2024 - No Comments!

Flying high with Serotonin Airways

I created some illustrations (which got turned into awesome little animations) for a DOOH campaign located in the terminal at Manchester airport. The four illustrations are were created to welcome home and wave-off passengers as they pass through the terminal building, as well as celebrate the agency, our offering and the fine city we call home.

The ads are running for two weeks.

STORYBOARD/STYLE FRAMES BELOW:

 

Featured Image

February 16, 2024 - No Comments!

Northern Digital Awards

It was great to be nominated for a couple of awards at the recent Northern Digital Awards, including best integrated campaign for my Sussex Modern campaign. Unfortunately didn't walk away this time with any gongs but it was a great evening.

 

 

The awards celebrate digital and marketing campaigns, websites, apps, software, tech and of course the incredible agencies and teams that invest innovative thinking, creativity and passion into their work and region.

Featured Image

September 22, 2023 - No Comments!

Red Bull Gaming Sphere campaign & packaging

It was nice surprise last week to walk into a local neighbourhood food store and see the Red Bull Gaming Sphere logo being used to front Red Bull's latest campaign. I worked on quite a few event and activation identities when I was freelancing but I'd never seen any work grace the iconic packaging!

 

 

 

Featured Image

June 3, 2022 - No Comments!

adidas Solarglide – LDN Oxford Street

This was a fun one, creating an in-store running activation and retail experience to launch the latest adidas Solarglide running shoe, in the adidas London Flagship store on Oxford Street.

 

I created a sprint game where consumers tested themselves (and the shoe) in a race - fastest feet first! Smart phone integration allowed for campaign extensions and friendly rivalries to form across social as well as in-store.

Featured Image

May 25, 2022 - No Comments!

New Work Alert… adidas: Predator x Swarovski

One of my last projects at IMA-Home was a really fun one. A limited edition football boot collaboration between adidas and Swarovski - diamond studded Preds. Unreal.

The brief called for a retail takeover in the London flagship adidas store to launch and celebrate the £300 badboy blingers! Jumpers for goalposts anyone? ​

Shine bright, stand out, play the occasion.

Featured Image

December 17, 2021 - No Comments!

Reebok x Keith Haring

A really cool project to work and lead on... a collaboration between an iconic brand and legendary artist. Below are a couple of the social stories, followed by a couple of key visuals. Each release in the pack has its own narrative relating to each release and the artwork it is inspired by - through the creative concept which turners the consumer into artist and brings the life in front of your eyes, with the shoe becoming part of the process that inspired it.