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May 30, 2024 - No Comments!

Seeing a new brand come to life

It's always great seeing something that starts as a 2D piece of graphic design come to life and turn into a real, living thing. Something you can see, touch and even taste!

Thats what happened recently on a work trip to Geneva. It started a year or so ago when six companies merged to form a new global network, the new organisation and brand we created was called Ourvita.

Fast-forward to now and Ourvita launched at their industry-leading annual expo, where the new brand literally rises up from the floor. I created a large-scale stand experience that walks attendees on the journey from 6 to 1, the Journey to Ourvita.

It was great to see over a years worth of work live and breathe, we developed everything from the initial rebrand, comms, art direction and then stand experience, all further design, print collateral, staff uniforms, social media, a really playful digital AR experience, bespoke event packaging and even the infinite cocktail bar (we call the logo the infinite link, as that is what connects the different parts of the network)... Marg-o-vita anyone?

Published by: Ben in Branding, Design, Identity, Print, Typography, Work

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