It was a real privilege yesterday to get to meet Joe Foster, founder of Reebok and hear his story first hand (particularly after having worked so much on Reebok campaigns and launches over the last few years) about how he created a sportswear brand that has been sold twice now for a total value of over £6 billion!

 

What a legend!

Whalley based Lanx shoes hosted the event as part of their first Creators weekend. I've been aware of the brand and it was cool to meet Marco and his team at Lanx HQ. Proper sound guys making proper shoes. Great to meet people passionate about their craft.

 

Check out my photojournal for some more photos from the evening.