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At the end of November headed back to NYC, after being pulled out at hours notice 18 months ago as the COVID pandemic swept the globe and we all went into lockdown. It was great to be back and working in the city again - such great energy there.
It was an intense trip with early call times and late nights but well worth the lack of sleep and I'm looking forward to sharing the work in the new year.
If you need your shoes with a side of sweetness, look no further than the Reebok x Jelly Belly collaboration that’s coming your way!
The bold and brightly coloured footwear pays tribute to vibrant Jelly Belly flavours and even features scented silicone soles! Our key visual creative takes this twisted cocktail of flavours (sweet, savoury and sickening!) and bring the footwear to life with 3D characters created from the beans that inspired the shoe. The Resulting action is a visual and interactive interpretion of that cocktail through the lens of lockdown and the skillls, tricks and hobbies we've all picked up along the way!
This is includes the party mix, home DJ, the super sour cocktail and its body contorting effect on the new super flexible yogi.
